Cultural tourism agreement signed
The purpose of the strategic partnership is to enhance cultural heritage tourism at the establishments under the management of the two institutions.
The objectives are to collaborate and share expertise on marketing and promoting heritage tourism to domestic and international visitors; to conduct research to improve heritage conservation measures; develop standards to enhance the visitor experience; and to apply best practice for sustainable cultural tourism in accordance with national and international standards.
According to NWR, Namibia is endowed with a diverse set of heritage resources found across the country.
“These resources have significantly contributed to Namibia becoming a destination of choice for many visitors from across the world.”
The aim of the collaboration is to utilise Namibia’s heritage resources in a sustainable way for an enhanced tourism experience at NWR’s lodges and at the heritage sites managed by the National Heritage Council.
“From NWR’s side, it is very important that we get to tell our stories to the world. As we operate in areas that are declared as heritage sites, a working relationship like this will allow for the safeguarding of these sites,” said managing director of NWR, Dr Matthias Ngwangwama.
The company added that the two parties are looking forward to a fruitful partnership that will ensure that Namibia’s heritage resources are preserved for generations to enjoy.