Samsung starts laptop production in India
India has become one of Samsung's largest manufacturing bases, after Vietnam, where Samsung phones are primarily produced, along with a wide range of other products.
The manufacturing facilities in India are used to produce mobile devices for both the domestic and export markets, and the company has reportedly expanded its assembly footprint in the country with the production of laptops.
Local media reports that Samsung has begun producing laptops at its Greater Noida plant in India. This factory is already used to create other devices, including smartphones, wearables, and tablets.
This factory has been a long-term investment for Samsung in the country, as it was first established in 1996. It has now become Samsung's second-largest global manufacturing base for smartphones and other mobile devices.
Plans were already set in motion for laptop production at this facility. Samsung's TM Roh had said earlier this year that preparations for laptop assembly in India had begun and that they would kick off soon.
This move would go a long way in helping Samsung expand its footprint in the local laptop market. While Samsung enjoys a dominant share in the local mobile market, it's only the second largest player with a 15% share of the laptop market.
Local production should help make its products more competitive in terms of price, thereby increasing the company's market share.
The manufacturing facilities in India are used to produce mobile devices for both the domestic and export markets, and the company has reportedly expanded its assembly footprint in the country with the production of laptops.
Local media reports that Samsung has begun producing laptops at its Greater Noida plant in India. This factory is already used to create other devices, including smartphones, wearables, and tablets.
This factory has been a long-term investment for Samsung in the country, as it was first established in 1996. It has now become Samsung's second-largest global manufacturing base for smartphones and other mobile devices.
Plans were already set in motion for laptop production at this facility. Samsung's TM Roh had said earlier this year that preparations for laptop assembly in India had begun and that they would kick off soon.
This move would go a long way in helping Samsung expand its footprint in the local laptop market. While Samsung enjoys a dominant share in the local mobile market, it's only the second largest player with a 15% share of the laptop market.
Local production should help make its products more competitive in terms of price, thereby increasing the company's market share.
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