Tourism should invest more in social responsibility

31 May 2018 | Tourism

Tourism minister Pohamba Shifeta yesterday urged businesses in the sector to invest more when it comes to social responsibility.

Speaking at the official opening of the Namibia Tourism Expo that is hosted annually by Namibia Media Holdings (NMH), Shifeta said although he appreciated the good business performance in the tourism sector, he would like to see more investment in social responsibility projects.

Shifeta said the ministry was inundated with complaints from some communities who felt unfairly treated by tour and lodge operators, especially those operating in communal conservancies.

He called upon all the businesses in the tourism sector to do more to support those who have helped the growth of such businesses.





“We have a responsibility to help those that are less fortunate and contribute to the common good of our nation.”

Shifeta further said the issues facing the sector were numerous and could not be addressed by one ministry or sector alone.

According to him the government has been re-thinking its approach towards tourism over the last five years to identify the challenges, barriers and other issues facing the tourism sector.

“Knowing the realities facing the sector caused the need to understand and explore why these challenges are presenting and then to look at the necessary process that are needed to address these challenges.”

Shifeta said the Expo served as a platform for players in the tourism industry to market their products and services to everyone involved in the industry and to the public.

Since its inception in 1998, the Expo has consistently grown and has earned a superb reputation for offering the only centralised marketing platform for Namibia's tourism and hospitality industry.

“This year's Expo is putting emphasis on conservation and it is worth noting that our story of conservation is a global success story that today echoes across the continents and is seen as an example of how, by commitment, dedication and community empowerment, a nation and its biodiversity base can be transformed, leading to the greatest wildlife recovery story ever told,” said Shifeta.

The theme of this year's event is 'Conservation - Small Things Matter'.

For Namibia, wildlife, people, landscapes and cultures matter, whether small or big, said Shifeta.

According to him the core principle for Community Based Natural Resources Management (CBNRM) in Namibia is that people conserve for their own benefit and not for that of others.

Shifeta said by changing the laws, we gave user rights of wildlife to rural communities through conservancies.

“This led to an explosion of conservation like never seen before in the country. The reality of this move was that Namibia took conservation to a grand scale. A scale at which communities and wildlife benefited meaningfully through conservation driven by the incentive of the sharing of the benefits arising out of this conservation of wildlife.”

He added, though, that population growth had led to increasing conflict with wildlife.

“Both [animals and people] need functional ecosystems and space. This led to competition for the same diminishing natural resource and ecosystem services resulting in human-wildlife conflict.”

Shifeta said it was important to understand that an increase in wildlife numbers came at a cost to the rural communities in and around conservancies.

If this cost became too high and they did not enjoy more benefits from wildlife, the communities would lose the incentive to conserve, he warned.

“Where does this all fit within the tourism sector? Tourism today is recognised as the most competitive industry globally and has demonstrated its ability to contribute to the higher development goals of governments through its multiplier effect.”

Shifeta said this became evident in Namibia in recent times. He pointed out that tourism was the only sector that grew in a time of economic turmoil, while other sectors contracted.

Despite this reality, tourism was underappreciated as an economic driver in Namibia and this was reflected in its budget allocation and the barriers that the sector was facing.

According to him Namibia this year truly saw that tourism was an engine for economic growth. “It has been placed at the centre stage on the road towards true economic independence through job creation, empowerment and poverty alleviation.”

The latest edition of the Tourism Satellite Account (TSA) indicates that the sector's direct contribution to the GDP is N$5.2 billion while the indirect contribution is N$15.1 billion. Moreover, the sector created 44 700 direct jobs and 100 720 indirect jobs.

Shifeta congratulated NMH on annually hosting a successful tourism expo and for implementing initiatives such as the Town of the Year Award and the Responsible Tourism Awards.

The main sponsors of this year's Expo are Old Mutual and First National Bank (FNB).

ELLANIE SMIT

Similar News

 

Namibia remains on UK red list

4 days ago - 21 September 2021 | Tourism

ELLANIE SMIT WINDHOEKDespite the United Kingdom scrapping its traffic light system in an overhaul of its Covid-19 travel restrictions, Namibia remains on...

Namibia wants off UK’s red list

1 week ago - 15 September 2021 | Tourism

ELLANIE SMIT WINDHOEK Namibia remains on the United Kingdom’s red list, which restricts travel and requires returning British or Irish nationals to...

Domestic tourism to drive sector’s recovery

1 week ago - 14 September 2021 | Tourism

ELLANIE SMITWINDHOEKDomestic tourism offers the main chance for driving recovery in the sector, although all subsectors like the high-end fly-in safaris and tour operations will...

Hope for tourism recovery

1 week ago - 13 September 2021 | Tourism

ELLANIE SMIT WINDHOEKThe tourism ministry is developing a tourism recovery plan which will support the continuous government efforts to reboot the sector...

Petition for disbanding tourism associations launched

2 weeks ago - 07 September 2021 | Tourism

ELLANIE SMIT WINDHOEKConcerned stakeholders in the tourism industry have started a petition in which...

Petition for disbanding tourism associations

2 weeks ago - 06 September 2021 | Tourism

ELLANIE SMITWINDHOEKConcerned stakeholders in the tourism industry have started a petition in which they are calling on tourism minister Pohamba Shifeta to urgently address what...

NWR proceeds with salary cuts

3 weeks ago - 31 August 2021 | Tourism

ELLANIE SMIT WINDHOEKNamibia Wildlife Resorts (NWR) says it has implemented salary cuts for its...

Namibia’s tourism attractiveness dwindles

1 month - 24 August 2021 | Tourism

ELLANIE SMITWINDHOEKConfidence in Namibia as an attainable travel destination is dwindling, while another month of vaguely defined and restrictive Covid-19 rules may result in the...

Tourism makes urgent appeal to save jobs

1 month - 23 August 2021 | Tourism

ELLANIE SMITWINDHOEKThe tourism industry has appealed for an urgent amendment of the wording in the Government Gazette with regard to Covid-19 PCR tests required to...

Namibia off to Dubai expo

1 month - 23 August 2021 | Tourism

ELLANIE SMITWINDHOEKNamibia will join more than 190 countries at the Dubai World Expo 2020, scheduled to take place from 1 October to March 2022 in...

Latest News

Marketing Namibia as an investment...

1 day - 24 September 2021 | Economics

PHILLEPUS UUSIKUThe ease of doing business, quality of roads and infrastructure, political and economic stability, good governance and judiciary independence are some of the factors...

Forklifting failure

1 day - 24 September 2021 | Others

Natasja ByleveldAre you OK thinking about unconventional ideas that could uplift society and norms to a higher standard? Do you like a challenge, or do...

Big thinker who is not...

1 day - 24 September 2021 | People

Contrasting with his considered, analytical, and steady approach to life, Rolf Mendelsohn is an undisputed adventurer. Together with the other founders of Paratus, Rolf...

Children abused as govt turns...

1 day - 24 September 2021 | Police

JEMIMA BEUKES WINDHOEKStaff at a centre for orphans and vulnerable people in Katutura...

Economy crawls into the green

1 day - 24 September 2021 | Economics

Jo-Maré Duddy WINDHOEKNamibia’s economy grew by 1.6% for the three months ended 30 June, the first positive year-on-year quarterly growth since the...

Oxygen giant spreads misinformation in...

1 day - 24 September 2021 | Health

MADLEN DAVIES and TUYEIMO HAIDULA LONDON/OSHAKATI One of the world’s biggest industrial gas companies spread misinformation in an attempt to stop...

Nigeria aims to boost oil...

1 day - 24 September 2021 | Economics

Nigeria said Wednesday it aims to produce 1.88 million barrels per day of crude oil next year and the budget will be based on the...

Submissions open for Hollard Sport...

1 day - 24 September 2021 | Economics

STAFF REPORTERLockdown and the limitations on gatherings and events have driven those in the sports marketing and promotional space to have to adapt, digitise, dig...

An easy ride-hailing platform

1 day - 24 September 2021 | Others

Wetumwene Shikage The everyday experience for many Namibians of getting a taxi to from different locations has been made more convenient. TaxiConnect provides an easy...

Load More