The new era for market research

03 July 2019 | Business

When we look at market research over time, it can be said that it has always had a special role to play in the marketing or communication function of any organisation or business.

Several industries or even products and services have flourished because of market research.

As the world is moving at a tremendous pace, consumers directly impact the medium or source to be used. Consumers are so overwhelmed with the ever changing digital world that they barely have time to stand still and think about what it is that they want and what it is that they need. In some cases it can even be stated that consumers ‘forget’ that they have a voice.

A new era has come for market research where organisations and businesses have to be even more consumer-centric than ever before, because we live in a competitive world. The business world needs readily available data in order to assist with decision-making in terms of marketing strategies, communication plans and stakeholder engagement.

PwC has recently launched a research solution where the aim is to be agile, but still maintaining a strong focus on quality to test the here and now.

The concept of panel research

Clients are now able to join this research offering and run projects as and when needed. The sample sizes that will be executed is not aimed at gaining high volumes of opinions, but rather at smaller impactful responses with a pre-determined consumer profile that will assist with quick decision making.

What do we as a client get out of this?

• Impactful, smaller sample size projects

• Quick turn-around time

• Real-time results

• Effectively budget for any unplanned priority research by signing up for the panel research solution.

• Cost effective investment for your business

• Engage with customers more frequently using an objective supplier

How will this work?

• PwC will build a database using a rich profile of customers, running-dip stick research projects.

• The database may consist of your company’s customers only or it may include customers of your competitors as well.

• With each project, consumer profiles will be selected and be invited to take part.

• Participants will be incentivised to take part.

• Written invitations and acceptance will be obtained from each participant before included on the panel.

• Year contract solution with subscribers.

• Individual reporting per subscriber.

Remember, before making your next big decision, first ask the panel.

For more information on the concept of panel research, kindly contact Daleen Small at [email protected]

Similar News

 

Policy bottlenecks harm Peugeot sales

5 days ago - 20 January 2020 | Business

Only a paltry 93 vehicles – out of a targeted 1 551 - have been assembled at the Walvis Bay Peugeot plant since its launch...

Loan holders want meeting with DBN

5 days ago - 20 January 2020 | Business

A number of Development Bank of Namibia (DBN) loan holders are seeking a meeting with the bank's management and board of directors to iron out...

Team Namibia perturbed by Fishrot

1 week ago - 17 January 2020 | Business

Team Namibia, a body promoting local businesses and products, says corruption scandals such as the Fishrot saga should not be allowed to happen in the...

Meatco makes plans for lean year

1 week ago - 13 January 2020 | Business

Meatco is working on various strategies to counter the difficult year ahead, when herd rebuilding will be taking place after the severe drought of the...

Job losses as Tschudi mine closes

2 weeks ago - 10 January 2020 | Business

The Tschudi copper mine near Tsumeb is set to stop operations at the end of next month, leaving about 420 workers jobless amid ongoing retrenchment...

Another Chinese firm eyes Ohorongo

2 weeks ago - 07 January 2020 | Business

West China Cement has made a bid to acquire Schwenk Namibia's 69% stake in Ohorongo Cement for approximately N$1.5 billion in a recent submission to...

Bridging the gap to success

3 weeks ago - 30 December 2019 | Business

Starting a business requires one to be determined, motivated, focused and ambitious, because it is not easy to get an enterprise off the ground.This according...

Air Nam settles with Challenge Air

1 month - 20 December 2019 | Business

Air Namibia has announced that it has reached an out-of-court settlement in a N$400 million legal dispute with Challenge Air. The airline said in accordance...

Don't fall for empty promises - Venaani

1 month - 19 December 2019 | Business

The Popular Democratic Movement (PDM) has warned labour unions not to collude with government attempts to appease jobless fishermen with empty promises of re-employment.In a...

Erastus gets CEO nod

1 month - 13 December 2019 | Business

Licky Erastus has been appointment as the new CEO of Mobile Telecommunications Limited (MTC). Erastus had served as the company's acting CEO since June...

Latest News

A peek into the HR...

1 day - 24 January 2020 | People

Julia MushellengaThere are a few initiatives one can use to empower employees, but my main preference is through engagement. It’s important to create engagement platforms...

Same old, same old

1 day - 24 January 2020 | Education

At Nkurenkuru Combined School in Kavango West Region, learners are being taught under trees, seated on the floor or standing for hours due to a...

Fishrot bail strategy revealed

1 day - 24 January 2020 | Justice

The six men accused of accepting bribes worth N$150 million in the so-called Fishrot scandal have so far avoided applying for bail to protect details...

N$60m in SA worker funds...

1 day - 24 January 2020 | Banking

A whopping N$60 million belonging to the South African Municipal Workers Union National Provident Fund was among the so-called investments that have gone missing as...

Bank Windhoek assigns Muukua with...

1 day - 24 January 2020 | Society

Bank Windhoek has appointed Veripura Muukua as its new Communication Practitioner, tasked with Corporate Social Investment (CSI) and Stakeholder Engagement, effective Wednesday, 15 January 2020.In...

Investing in the people

1 day - 24 January 2020 | Society

Mariselle Stofberg“A new decade signals a time for reflection and focus on new opportunities that lie untapped before us. A decade passed teaches of victories,...

Commit to be fit

1 day - 24 January 2020 | People

Mariselle Stofberg It takes exceptional perseverance and determination to continue to chase your dreams despite adversity and complications that may arise. Jonathan Mweneni Mwafangeo has...

The value of the journey

1 day - 24 January 2020 | People

Mariselle Stofberg“So many times I focused on what I wanted to become, neglecting the process required to get there. As I matured, I realised the...

The struggle kids conundrum

1 day - 24 January 2020 | Opinion

The issue of struggle kids being prioritised for cleaner and labourer jobs has again reared its ugly head in the form of ongoing protests at...

Load More