Special moment for Fifa's Bareman
Fifa's Sarai Bareman says there is definite progress being made in the development of the women's game in Africa.
Chief officer for women's football at Fifa, Sarai Bareman, was in the Egyptian capital city of Cairo last week to contribute towards a Confederation of African Football (CAF) women's football strategy taskforce workshop.
She has been interacting and sharing ideas with the South African delegation attending the CAF workshop in Cairo, which includes Kaizer Chiefs marketing director Jessica Motaung. Bareman, from New Zealand, has heralded the workshop and the discussions taking place, as she believes the outcomes of the workshop will benefit the women's game on the continent immensely.
“It has been fantastic. I'm impressed with level of contribution from all participants; this is a special moment, what we doing here is creating a strategy for women's football in Africa,” said Bareman.
While she herself has been a pioneer in the women's game, as she is the first Fifa chief officer for women's football, she holds the view that all the participants in Cairo have provided useful feedback that will only benefit the women's game in Africa.
“We have experts from all around Africa, like Jessica Motaung, whose expertise in marketing and the commercial knowledge of the game is useful, and we have used this knowledge to build a robust strategy,” Bareman said. She believes that clubs such as Kaizer Chiefs can play a significant role in women's football and should start exploring the setting up of women's teams.
“The great thing about clubs like Chiefs is that they are well established and have good governance structures in place and have big fan bases. A club such as Chiefs can use the resources they have to start establishing women's team.”
Bareman feels that Chiefs' sound structures are the right ingredients needed for the Amakhosi to help move the women's game forward.
“Using the same resources, fan base, and good governance, it means there is an investment from the top down and there is a ripple effect. When people see big name clubs like Kaizer Chiefs having a women's team, they see it is as important and fans also then support the team. This certainly helps and creates a good image for women's football.”
NAMPA/ANA
She has been interacting and sharing ideas with the South African delegation attending the CAF workshop in Cairo, which includes Kaizer Chiefs marketing director Jessica Motaung. Bareman, from New Zealand, has heralded the workshop and the discussions taking place, as she believes the outcomes of the workshop will benefit the women's game on the continent immensely.
“It has been fantastic. I'm impressed with level of contribution from all participants; this is a special moment, what we doing here is creating a strategy for women's football in Africa,” said Bareman.
While she herself has been a pioneer in the women's game, as she is the first Fifa chief officer for women's football, she holds the view that all the participants in Cairo have provided useful feedback that will only benefit the women's game in Africa.
“We have experts from all around Africa, like Jessica Motaung, whose expertise in marketing and the commercial knowledge of the game is useful, and we have used this knowledge to build a robust strategy,” Bareman said. She believes that clubs such as Kaizer Chiefs can play a significant role in women's football and should start exploring the setting up of women's teams.
“The great thing about clubs like Chiefs is that they are well established and have good governance structures in place and have big fan bases. A club such as Chiefs can use the resources they have to start establishing women's team.”
Bareman feels that Chiefs' sound structures are the right ingredients needed for the Amakhosi to help move the women's game forward.
“Using the same resources, fan base, and good governance, it means there is an investment from the top down and there is a ripple effect. When people see big name clubs like Kaizer Chiefs having a women's team, they see it is as important and fans also then support the team. This certainly helps and creates a good image for women's football.”
NAMPA/ANA
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