Serving the frontline in style

Mariselle Stofberg



With immense pressure being placed on healthcare workers across the world, Fit Medics Wear (FMW) aims to support healthcare workers by creating comfortable, durable and stylish medical wear.

FMW is a medical scrub line brand under FMW Medical Clothing Trading CC which sells unique jogger medical scrubs for healthcare workers in Namibia.

“What makes these scrubs unique and special is their athleisure-inspired style and durable material that is a top range four-way stretch fabric, thus providing a comfortable fit and breathable feel,” says Magdaleena Mbadhi, the founder and CEO of FMW.

Clothing Trading.

Mbadhi says healthcare is one profession where employees spend half of their lives, some even more, at their workplace. She then had the idea to design and introduce something for Namibian healthcare professionals that was just as superior in quality and easily accessible to them in the country.

Authenticity and excellence

In March 2020, the team officially got to work and compiled extensive research on the market and finally officially launched in February 2021.

“Our purpose is to provide quality and best value products to our customers. While providing quality service, we aim to create committed and lasting relationships with our customers. This healthcare provider-inspired brand is committed to authenticity and excellence,” Mbadhi says.

Their vision is to revolutionise healthcare uniforms in the region. Their attention to detail and continuous strive to learn and innovate inspires them to provide quality products and a unique shopping experience.

“I remember one of the reasons it took me so long to establish this is because I was not always confident that I could do it all as a woman. To be in school, work, and run a business? It didn’t seem possible. Being in an environment with all females is truly inspiring. The support and communication make the company environment so much more enjoyable. It truly changed my perspective on what I believed is achievable for women, even if married with kids.”

With Mbadhi at the helm, Kalenga responsible for crunching numbers as the finance manager and Shiinda who brings the creativity as their creative executive, this team is motivated to make a difference within their community.

“I don’t know if I want to give away our plans just yet! But broadly, our goal is to establish a bigger footprint in Namibia and beyond. This is just the beginning!” Mbadhi says.

Measuring success

“Initially, when I started this business, much of the guidance I received was that the more money you make, the more successful your business is. While I cannot dispute the importance of growing financially for any business, I developed a different impression of what measures our success.”

Shiinda says FMW is a dream and being part of this is an honour. “I remember calling Magdaleena one day excited after I told her about a business idea that she advised me to venture into flourished. I was very excited and I told her, ‘Girl if you ever have a business idea and you would like to partner up I’m your girl.’ Long story short, a few weeks later she called me with this amazing idea of starting a scrub line. With her experience in the medical sphere she brought forward the problems she faced with the current scrubs in the market,” Shiinda says.

“Magdaleena, being the perfectionist she is, wanted to go by the books in everything; she wanted to make sure this idea is a success. We then decided to partner up with Liina. With Magdaleena the brains behind the brand, my experience in the fashion industry and Liina’s experience in finance, we got together and came up with a suitable fabric, design, fit and price that today defines the brand. This was the beginning of building the all women owned medical scrub clothing.”

Shiinda’s main agenda is to protect their designs and ideas. “To ensure a high level of quality, I closely worked together with Magdaleena to assist in the design creation that includes sampling unit, quality control, and quality assurance. Currently, Namibia still has a lot of limitations due to the lack of raw materials. That is one of our agendas that we are passionately working towards and thus aim to address the gap of material resources in the country. I love working at Fit Medics Wear with the amazing team we have. I have the freedom to work freely and express ideas.”

Kalenga’s role is to manage and monitor the financial transactions and advice on decision-making of the business. FMW is still a baby company that penetrated the industry with the aim of growth and to serve its clients with passion and quality products and services.