Sally raising bars

Gone are the days in Europe and other continents when artists did all their work for themselves. Today, the job of a creative artist is to merely sing and or learn their lines without worrying about gigs and engaging the media. Sally is one of the first Namibian artists to have fully invested in her music by signing a memorandum of agreement with Poiyah Media. “When Ilke approached me, I immediately came on board, knowing the expertise that she holds through her company Poiyah Media. Having been in the industry for 15 years, she understands my domain very well. I just want to be an artist and to sing without worrying about where the gigs will come from or what to say to corporates,” said Sally.

As an established artist, Sally says it is important for her to maintain an image that can easily resonate with her audience and corporates. She was able to serve as brand ambassador for Sanlam's Road show two years ago and it was through the importance of brand reputation she was able to uphold that brand. She further said artists need to realize the importance of brand and reputations just as much as cooperates do.

The memorandum of understanding will allow Poiyah Media to do the following for Sally: proactive media messaging, media monitoring, a public image appearance strategy for the remaining of the year, pre award crafted messaging and post award celebration content and management of image for corporate endorsement. “We established to cater mainly for SMEs that need a boost in terms of their public relations. Poiyah Media also reaches out to influencers in our industry that require that necessary brand reputation management. Moreover, we strive to not only boost brand but most importantly reputation. Sally aka Boss Madam is a Namibian Afro-fusion artist,” said the founder of Poiyah Media, Ilke Akwenye.

Sally hopes that other creative artists in the music industry will follow suit.