Print gets bulk of MTC advertising spend

WINDHOEKSTAFF REPORTER Namibia's main mobile network operator, MTC, yesterday revealed that it spent N$13 million on advertising over the last year. The company, which frequently flights new television and print advertisements to promote its products and services, said this amount was spread across television, radio, magazine and newspaper advertising. The bulk of the amount went to the print media, specifically newspapers. “We always bring out new products to excite our customers and it is therefore of paramount importance that we make use of different communication mediums to get the message across to the 081 nation”, MTC Chief Human Capital & Corporate Affairs Officer Tim Ekandjo said in a statement issued yesterday. “We also understand the importance of advertising even though we know it can become expensive, but in our business marketing is key, and that is why we go all out in this area,” Ekandjo said. In total, over N$6 million in advertising spending went to the print media in 2012/2013. “The print media, newspapers, are our biggest customers and we are happy with the quality and professionalism shown by them so far. We support all the newspapers equally and we do not favour one over the other, and we will continue to do so,” he said.