Paradox delivers again
Award-winning artists make a hit video that could change the music industry as they feature comedian Mitch.
Paradox's Toufi Ekandjo and Cassidy Karon have been the talk of town lately with their project and latest music video Jive Zaak.
The video's production is so well put together and the uniqueness of them blending other forms of arts in the video shows their creativity.
The artists believe that the power of the industry lies in all art forms working together to make their projects greater.
The Jive Zaak music video has award-winning comedian Mitch starring in it to complete it, according to the artists.
“This wasn't an accident; we knew what we were doing. We thought to ourselves why music is looked at as an industry on its own.
“We decided to make our music with local runway models and movies in mind so that we can collaborate. That's how a comedian ended up on Jive Zaak,” said the artists.
The artists say they get upset when great events and filmmakers don't look at local content when planning their projects as they prefer international artists. They believe that infusing arts is a way of creating awareness for both parties' projects and is a way of killing two birds with one stone.
“We can work together in such a way that come tomorrow, when you are having your show, we could open for you. The industry is too small for us to think that individually we can infiltrate other countries alone.
“Let's mix the arts. Imagine one song; you have a local designer's brand worn by a model.
“These are three products sold at once,” said Paradox. The duo also says they would like to have future performances with live bands and have contemporary dancers on stage.
They will also like to perform with portrait artists on the same stage where by the time the song is complete so the painting will be too.
Paradox will be approaching different entertainers to work on future projects. They encourage all Namibians to support arts and stop waiting to be pushed or begged.
“We want to make Namibian art a culture. Let's look at our work in the bigger picture. Let's push each other's talents.
“We have so much talent that needs to be put out there as arts and not as music, acting or dancing but as arts,” they said.
June Shimuoshili
The video's production is so well put together and the uniqueness of them blending other forms of arts in the video shows their creativity.
The artists believe that the power of the industry lies in all art forms working together to make their projects greater.
The Jive Zaak music video has award-winning comedian Mitch starring in it to complete it, according to the artists.
“This wasn't an accident; we knew what we were doing. We thought to ourselves why music is looked at as an industry on its own.
“We decided to make our music with local runway models and movies in mind so that we can collaborate. That's how a comedian ended up on Jive Zaak,” said the artists.
The artists say they get upset when great events and filmmakers don't look at local content when planning their projects as they prefer international artists. They believe that infusing arts is a way of creating awareness for both parties' projects and is a way of killing two birds with one stone.
“We can work together in such a way that come tomorrow, when you are having your show, we could open for you. The industry is too small for us to think that individually we can infiltrate other countries alone.
“Let's mix the arts. Imagine one song; you have a local designer's brand worn by a model.
“These are three products sold at once,” said Paradox. The duo also says they would like to have future performances with live bands and have contemporary dancers on stage.
They will also like to perform with portrait artists on the same stage where by the time the song is complete so the painting will be too.
Paradox will be approaching different entertainers to work on future projects. They encourage all Namibians to support arts and stop waiting to be pushed or begged.
“We want to make Namibian art a culture. Let's look at our work in the bigger picture. Let's push each other's talents.
“We have so much talent that needs to be put out there as arts and not as music, acting or dancing but as arts,” they said.
June Shimuoshili
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