Newsprint positions itself for the future
With circulation figures in constant decline the world over, newspaper printing presses are under pressure.
However, in the case of Newsprint Namibia, the country’s biggest newspaper printing press, they are revising their strategy to take advantage of new opportunities.
According to Newsprint general manager Ernst Venzke, they are trying to stay ahead of the curve by ensuring they are open to deliver a wide array of products and services to customers.
“One of the first initiatives undertaken is that of creating alternative products on a variety of paper grades, to give our customers as many choices as possible,” said Venzke.
“Secondly, we want to ensure that we deliver mass advertising in the shortest possible time.”
Venzke said Newsprint is able to deliver up to 300 000 copies of a specific product within a day of receiving the artwork.
“Thirdly, by providing the best possible quality and service - from compiling the material, during printing, through delivery anywhere in Namibia and any other specialised services our clients might require.”
Venzke says Newsprint is also looking at digital printing technologies.
“Newsprint Namibia is also investigating various avenues for diversification, including the possibility of investing in digital printing, so that we can supply personalised products to not only smaller target groups, but to individuals, in order to serve our clients even better.”
Overall, Venzke still feels there is a future for printing presses all over the world over.
“Content that is relevant and that does not necessarily compete with the immediacy of news that is available on electronic platforms will always have a place in society,” he says.
New customer demographics are also contributing to the sustainability of printing presses.
“News and advertising is becoming more targeted and aimed at specific communities or individuals, and although it is easy to do this through the electronic venues, it is still effective and relevant to print for smaller audiences, and target specific areas,” says Venzke.
“It seems like preference for community papers and community news is replacing the need for national papers and news, mostly because the national and international news is readily available on most electronic platforms, while community news is not always necessarily available on these platforms. This trend is true for the developed, as well as the developing world.”
OGONE TLHAGE
However, in the case of Newsprint Namibia, the country’s biggest newspaper printing press, they are revising their strategy to take advantage of new opportunities.
According to Newsprint general manager Ernst Venzke, they are trying to stay ahead of the curve by ensuring they are open to deliver a wide array of products and services to customers.
“One of the first initiatives undertaken is that of creating alternative products on a variety of paper grades, to give our customers as many choices as possible,” said Venzke.
“Secondly, we want to ensure that we deliver mass advertising in the shortest possible time.”
Venzke said Newsprint is able to deliver up to 300 000 copies of a specific product within a day of receiving the artwork.
“Thirdly, by providing the best possible quality and service - from compiling the material, during printing, through delivery anywhere in Namibia and any other specialised services our clients might require.”
Venzke says Newsprint is also looking at digital printing technologies.
“Newsprint Namibia is also investigating various avenues for diversification, including the possibility of investing in digital printing, so that we can supply personalised products to not only smaller target groups, but to individuals, in order to serve our clients even better.”
Overall, Venzke still feels there is a future for printing presses all over the world over.
“Content that is relevant and that does not necessarily compete with the immediacy of news that is available on electronic platforms will always have a place in society,” he says.
New customer demographics are also contributing to the sustainability of printing presses.
“News and advertising is becoming more targeted and aimed at specific communities or individuals, and although it is easy to do this through the electronic venues, it is still effective and relevant to print for smaller audiences, and target specific areas,” says Venzke.
“It seems like preference for community papers and community news is replacing the need for national papers and news, mostly because the national and international news is readily available on most electronic platforms, while community news is not always necessarily available on these platforms. This trend is true for the developed, as well as the developing world.”
OGONE TLHAGE
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