MultiChoice Talent Factory alumni on life after graduation

It has been just over a year since Esther Beukes, Sally Jason and Toivo Ashivuudhi left the prestigious MultiChoice Talent Factory (MTF) academy in Zambia, with all three agreeing that the experience offered them opportunities in the African creative industry unlike any other. Jason has continued her venture into radio and is currently working for Namibia’s first talk radio station, Eagle FM. “I’m also assisting upcoming film-makers to put their projects together for investments to fund their projects,” she added. Aside from this, she is a talent manager for award-winning musician, Sally Boss Madam.Advice from the academy’s mentors was particularly valuable to Jason, and she fondly remembers Zambezi Magic channel head, Mosibudi Pheeha. “She was passionate about the role we play to African audiences and she emphasised how new and fresh stories can be told in the most honest and authentic voice.”Beukes has big plansMeanwhile, Beukes became an associate producer for Zambian hit series, Zuba, during the production of its third season. “I was able to get an interview with the producers of the show after interning on productions during my time at MTF,” she said. With the knowledge she has gained, Beukes also has big plans of her own. “I was able to work with students from around southern Africa to help me create my short film, which is currently in post-production.”Her focus may have shifted to her own film, however, she hopes to create more opportunities for Namibian film-makers to collaborate with others across the continent, and to grow her network.More opportunitiesPassionate animator Ashivuudhi has evolved into a creative director at the Elegant Media Group and a directing lecturer at the College of the Arts. “On top of my qualification in 3D Animation and Visual Effects which I obtained from Multimedia University in Malaysia, the MTF programme enhanced my recognition in the industry as an expert in the field, ushering opportunities for me to share my skills as a facilitator to the new MTF intake in Lusaka, Zambia,” he said. Describing his fellow cohorts as “family”, Ashivuudhi’s experience at the MTF opened doors to the film industry. “I was able to learn from Zambezi Magic producers and make friends with a few, creating a platform and chance for future co-productions and collaborations.”Working togetherThough the alumni have created networks across the industry, they’re still keeping it in the family, with Jason and Ashivuudhi working together. “I am currently co-producing a short film with my brother in art, Toivo, and we are currently in the development phase looking for funds,” she announced. “I'm also in collaboration with film-makers who are developing an app to showcase Namibian content.”RegisterMultiChoice Namibia encourages Namibian creatives to register on the MTF Portal in order to have to access to free online masterclasses, showcase their skills and network with over 29 000 creatives from across the continent. “We currently have the Produce Like A Pro masterclass series on the MTF Portal and will be adding more such as the 20/20 Webinar Series by our partner, the New York Film Academy, and other masterclasses by industry gurus on storytelling, pitching, documentaries, etc. “In the next week, we will be launching 20 short films by the MTF West Africa class of 2020 students, aptly called ‘Isolation Diaries’, which portray their fears and hopes during the Covid-19 pandemic,” a statement read.First-hand experience“The MTF programme not only equips you with technical skills and production knowledge, but it also renders a platform for the first-hand experience on real sets,” Ashivuudhi said. “You will have an opportunity to learn from experts in the industry and from other creatives from different countries.”Jason agreed, saying: “This opportunity is a jumpstart to give you a year of harnessing your skill on Africa's biggest platform and it will give you a huge confidence boost along with the opportunity to network.”

MultiChoice Talent Factory alumni on life after graduation

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Namibian Sun 2025-11-04

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MultiChoice Talent Factory alumni on life after graduation

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Namibian Sun 2025-11-04

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