Meltwater Adds Broadcast Monitoring to All-In-One Tool for Namibia

31 August 2021 | Technology

SPONSORED CONTENT



Meltwater, the global leader in providing media intelligence and social analytics solutions, continues to stay ahead of the digital landscape in Southern Africa, as the company announces that broadcast monitoring will now be available in Namibia.

From acquisitions with Linkfluence, Klear and Owler, to local initiatives through the Southern African Innovation Panel Discussion, Meltwater continues to be a favourite all-in-one solution for the Namibian and wider Southern African market.

With the explosive expansion in technological advancements in the last few years, businesses have had to embrace innovation and expansion in order to remain relevant.

From External Insights to Informed Decisions

“From a PR perspective, the one obstacle we face when it comes to innovation is the identification of roles, and putting value behind roles,” said Beverley Coussement, Public Relations and Communications Practitioner at NAMDIA, during Meltwater’s Southern African Innovation Panel.

“Public relations is often seen as a supporting role to marketing and advertising. This creates a blockage for growth, creativity and innovation because you realise that these barriers create a lack of innovation and transformation in various departments and professions.”

Meltwater provides the most comprehensive 360-degree media intelligence services to help businesses innovate, and as such are happy to introduce TV, radio, print, news, and social media monitoring in Namibia.

PR and marketing teams who bring external insights gathered from online media into the boardroom have the ability to make more informed decisions. However, this isn’t the case if the insights and data do not come from a single tool. This is why Meltwater has become a leading software solution that is a single source of truth, both globally and across southern Africa.

Invested in Innovation and Upskilling

Through AI crawling, Meltwater’s media monitoring tool sifts through over 300 million blogs and 275 000 global online news sources, comments, review sites, forums, message boards, and 500 million pieces of new content every day. This ensures that businesses always know exactly where they stand from a global and local perspective.

Coupled with real-time integration and dynamic visualisations in a single interface, Meltwater provides a complete 360-degree view of one’s brand and business, with quick access to critical insights for better decision-making.

Meltwater isn’t only driving innovation across southern Africa through the services that it provides. The company is also invested in providing skills development opportunities for PR, communications, and marketing professionals wanting to upskill themselves. Through free online resources such as monthly webinars with global industry experts, comprehensive guides, and Meltwater Academy, Meltwater is committed to helping businesses not only expand their innovation efforts, but also expand the skills and knowledge that professionals need to succeed.

Since 2001, Meltwater has been providing solutions that help businesses make more informed decisions, and will continue to demonstrate its passion for innovation through future acquisitions and development of its people.

The latest addition for Namibian businesses to monitor and access television and radio content is now available.





About Meltwater

Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 1,700 employees and 27,000 corporate customers, including industry leaders in several sectors. Learn more at meltwater.com.

Similar News

 

High-tech game changer

2 days ago - 30 November 2021 | Technology

STAFF REPORTERWALVIS BAY Dove Air Technology is negotiating with the ministry of fisheries and marine resources to tackle illegal, unreported and unregulated (IUU) fishing in...

Tegnologie verbind Duitse, San-kinders

3 weeks ago - 09 November 2021 | Technology

Tanja BauseInisiatief in Februarie 2020 beginDie internet verbind al sowat twee jaar 'n skool in Mangetti Dune in Namibië met een in Keulen in Duitsland.Die...

The Techdude – Your hub for cyber-security

1 month - 29 October 2021 | Technology

Rivaldo KavangaThe Techdude is a leading cyber-security company in Namibia that aims to provide unique, tailor-made and enhanced services. The company aims to become the...

Calls already intercepted - MICT

1 month - 27 October 2021 | Technology

JEMIMA BEUKES WINDHOEKGovernment has confirmed that telephone calls are already being intercepted within the confines of the Namibia Central Intelligence Service...

Access to information bill to criminalise data concealment

1 month - 27 October 2021 | Technology

ESTER KAMATI WINDHOEKThe existing draft of the access to information bill states that...

MTC can block infrastructure sharing

1 month - 22 October 2021 | Technology

OGONE TLHAGE WINDHOEKSouth African telecommunications giant MTN will be allowed to use MTC’s infrastructure to set up its mobile network, the Communications...

African Digitization is here

1 month - 20 October 2021 | Technology

Meltwater, the world’s leading media intelligence provider, delves into social media and online newsdata to share key trends and insights of our “new normal” in...

The Robot School: Future-proofing the youth

1 month - 20 October 2021 | Technology

Today’s children do not have an idea of what the future holds. Yes, I sound I an old fogey when I say that, but just...

PEBL: Building an advanced African culture

1 month - 20 October 2021 | Technology

Yochanaan CoetzeeWakanda. A fictional Afro-futuristic country where rich resources - both human and natural - coupled with inward investment and a do-it-for-themselves attitude made for...

Govt’s phone spying edges closer

1 month - 20 October 2021 | Technology

MATHIAS HAUFIKU and JEMIMA BEUKES WINDHOEKGovernment is pushing ahead with plans to get a...

Latest News

10 apprehended in exam leak

11 hours ago | Education

ESTER KAMATI WINDHOEKAt least 10 individuals have been taken into custody by the Namibian Police after examination papers were leaked ahead of...

Man who cooked wife in...

11 hours ago | Justice

JANA-MARI SMITH WINDHOEKA hearing to decide whether former chef Thomas Adolf Florin (54) – the man who butchered and cooked the...

Game of musical chairs

11 hours ago | Politics

STAFF REPORTER WINDHOEKThe Popular Democratic Movement (PDM) and Affirmative Repositioning’s (AR) 11th-hour announcement yesterday...

Global airlines prepare for Omicron

11 hours ago | Business

JAMIE FREED AND RAJESH KUMAR SINGHAirlines are bracing for a fresh round of volatility due to the Omicron variant of Covid-19 that could force them...

Omicron variant could outcompete Delta

11 hours ago | Economics

ALEXANDER WINNINGThe Omicron coronavirus variant detected in southern Africa could be the most likely candidate to displace the highly contagious Delta variant, the director of...

EDITORIAL: We must fight together

11 hours ago | Opinion

Once again, the flimsy sense of control humans love to think they have over the world and their environment has been brought to a sharp...

Covid-19 undercuts HIV fight

11 hours ago | Health

JEMIMA BEUKES WINDHOEKThe latest World Aids Day report has cautioned that the curves...

SPYL welcomes public enterprise ministry’s...

11 hours ago | Politics

ESTER KAMATI WINDHOEKThe Swapo Party Youth League (SPYL), which convened in Grootfontein over...

Things to consider when buying...

11 hours ago | Agriculture

ELLANIE SMITWINDHOEKSeeds are an essential input resource that a farmer must procure to successfully grow crops.Agribank’s technical advisor for crops and poultry, Hanks Saisai, says...

Load More