Masks a new advertising tool

Face masks have been turned as the newest garment to improve brands' recognition and boost sales.

29 July 2020 | Business

A branded mask is a walking billboard for any business. Jacob Amagulu, Kiano Kiddies.

Namibians have started to use face masks as a new frontier for retailers during the Covid-19 pandemic. Face masks have been turned as the newest garment to improve brands' recognition and boost sales.

Face masks have become essential items amid the pandemic as the government encourages people to wear face coverings when they go out in public as a safety measure to help curb the coronavirus.

Jacob Amagulu from Kiano Kiddies, a children's event company, said face masks are his newest method of advertising. Amagulu said face masks advertising is easy for a business as they are simply placing their brand names or logos directly on new masks and selling them.

"A branded mask is a walking billboard for any business. Customers and employees will be wearing their face masks everywhere, promoting your brand. Every one's eyes are nowadays on face masks. It is a great marketing tool," Amagulu said.

Amagulu added creating face masks is also a wonderful platform for companies to get creative.

"Many companies have been hit hard by the Covid-19 pandemic. This has caused many to become depressed and lost their creative thinking. I do enjoy seeing how companies are challenging each other to bring out the most attractive branded masks," he said.

Local artist Ben Kamati said many big brands are jumping on the face mask bandwagon to boast their sales, adding that his branded face masks are selling like hot cakes.

Cost effective

"During these challenging times of the Covid-19 pandemic, we are using face masks to tell our beautiful stories. I find this inspiring during such a sad time worldwide," Kamati said.

Kamati said he only produces reusable masks which are good for the environment and cost effective, as they can be washed after each use.

The artist said his masks are made from polyester with a layer of cotton in between and are machine washable.

Angula said the demand for branded face masks has risen and no company wants to be lacking behind.

"Branded masks look much more appealing than the plain ones. This is a great way of making the wearing of face masks more fashionable and fun.

It is so nice to have your favorite brands on your masks. This is also a great way to support your favorite brands. Businesses and clients are both happy about branded face masks," Angula said. - Nampa/Xinhua

Similar News

 

Covid drains NamBrew's profit barrel

7 hours ago | Business

Jo-Maré Duddy – A slump in revenue and an equity loss from Heineken SA due to alcohol bans as a Covid-19 preventative measure left Namibia...

Virus knocks Oryx into the red

16 hours ago | Business

Covid-19 measures devastating retail and hospitality in the last three months of Oryx Properties' 2020 financial year resulted in the locally-listed group suffering a loss...

Baobab: ‘Investments safe,’ says GIPF

16 hours ago | Business

Jo-Maré Duddy - The Government Institutions Pension Fund (GIPF) has issued a statement saying it would “like to re-assure stakeholders and its members” that “the...

Making hard work look effortless

16 hours ago | Business

When Ian De Waal walks into the King Price Insurance office, he grabs himself a coffee and popcorn and starts grafting. Throwing yourself into the...

Capricorn’s profit contracts by 15.6%

21 hours ago | Business

Jo-Maré Duddy - The operating profits of Capricorn Group – a locally-listed financial services group with diversified operations and business interests in Namibia, Botswana and...

Oryx suffers loss in 2020 book-year

1 day - 17 September 2020 | Business

Jo-Maré Duddy – Locally-listed Oryx Properties reported a loss of more than N$88 million for its financial year ended 30 June 2020, compared to a...

Beverages industry punch drunk

1 day - 17 September 2020 | Business

Jo-Maré Duddy – With Covid-19 measures ravaging production and export earnings of the entire beverages industry in the country, investors should expect no fizz in...

Baobab: ‘Investments safe,’ says GIPF

1 day - 16 September 2020 | Business

Jo-Maré Duddy - The Government Institutions Pension Fund (GIPF) has issued a statement saying it would “like to re-assure stakeholders and its members” that “the...

Baobab to appeal Namfisa’s decision

1 day - 16 September 2020 | Business

Jo-Maré Duddy - The Namibia Financial Institutions Supervisory Authority (Namfisa) is busy finalising the deregistration of Baobab Capital Pty Ltd and the Baobab Growth Fund,...

Covid, recession claim SBN profit

2 days ago - 16 September 2020 | Business

Jo-Maré Duddy – By now, the prolonged recession and impact of Covid-19 wreaking havoc on the bottom-line of locally-listed groups isn’t anything new. SBN Holdings’...

Latest News

Consumer education

16 hours ago | People

Ndangi Katoma 8 things you need to know about Old Mutual’s new funeral insurance.If you are the breadwinner in your family, the day may come...

Creating powerful change

16 hours ago | People

Monique Adams Talita Horn is passionate about making a change in the corporate governance field in Namibia as well as contributing to the national...

Virus knocks Oryx into the...

16 hours ago | Business

Covid-19 measures devastating retail and hospitality in the last three months of Oryx Properties' 2020 financial year resulted in the locally-listed group suffering a loss...

!Gawaxab on his first 100...

16 hours ago | Economics

PHILLEPUS UUSIKU - Even before the coronavirus crisis, Namibia’s economy was contracting, unemployment was high and fiscal space severely constrained if not exhausted, creating an...

Itula reacts to 'autocracy' accusations

16 hours ago | Politics

JEMIMA BEUKESWINDHOEKIndependent Patriots for Change (IPC) leader Dr Panduleni Itula says he is unshaken by critics and aggrieved members who have labelled him a “hypocrite”...

I won't muzzle Fishrot probe...

16 hours ago | Banking

OGONE TLHAGEWINDHOEKBank of Namibia governor Johannes !Gawaxab has scoffed at claims that his appointment as the head of the central bank was politically motivated and...

We are not out of...

16 hours ago | Health

JEMIMA BEUKESWINDHOEKThe Covid-19 state of emergency expired last night and the onus is now on each individual to exercise maximum personal responsibility and vigilance, President...

Local lawyer makes waves

16 hours ago | People

Mariselle Stofberg The friendly and savvy Nicole Kloppers is a mother of two who took a leap of faith in opening her own law...

Head-on collision claims four lives

16 hours ago | Accidents

ELIZABETH JOSEPHKEETMANSHOOPA car accident 15 km from Koës killed four people at around noon on Wednesday.It is alleged that two vehicles, one belonging to NamPower...

Load More