Local brands must consider strategic partnerships

It's about time that brands in Namibia consider strategic partnerships to maximise on their brands, products, business and services, as this allows you to tap into each other's resources and audience. When choosing a partner, it is important that your goals align with each other and the interest to work together must be mutual. It's not always easy to work with a new partner for first time, because people have a way of doing things, but now you must consider each other before making a decision or doing something.Industry creatives should consider collaborations with their peers going forward, to get new clients or endorsements. You can offer more to a brand and give more value if it's more than one person, as they say: two is always better than one. The most important aspect of strategic partnerships is that the partners must agree on a common goal. A successful partnership isn't all about a shared goal and target audience, but also a clear way to provision, administer, service and support, which is often complex when split between two organisations.This is the year you need to start searching for that partner that you know will add value to your brand and you to theirs. The days of being lone wolf has ended and the days for a squad-focused strategy have started.Two is always better than one…*Lito enjoys writing and contributes to @vaultzconnect Lito

Local brands must consider strategic partnerships

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Namibian Sun 2026-01-14

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Local brands must consider strategic partnerships

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Namibian Sun 2026-01-14

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