Linking lives through service

Established eight years ago, LifeLink has secured a good reputation among patients and day-to-day clients all over the country.
ELIZABETH JOSEPH
Elizabeth Joseph





The company’s service has grown tremendously since its inception. They operate out of two different towns with ground ambulances, which are fully equipped for any emergency.

Currently employing 18 permanent employees, the company plans to expand.

“Our culture is one of developing our staff to ensure that we provide a world-class level of service to all our patients. We aim to be the leading ambulance and evacuation company in Namibia, driven by innovation and honest core values,” says Brian Low, managing director and chief ambulance officer.

LifeLink stays true to its values of bringing only the best to their patients by being the only company that operates a Namibian-based, doctor-led air ambulance service which covers Namibia and most of Southern Africa.

At this point in time, the company has not established a budget for Corporate Social Responsibility, but it does provide free calls to vulnerable people, mainly in Henties Bay, who cannot afford ambulance services. At Henties Bay, there is no state or municipal ambulance and LifeLink provides emergency services to all that require it. They also offer training and development for incoming paramedics.

Winston S. Churchill said that “Success is not final; failure is not fatal: It is the courage to continue that counts." And according to Low, LifeLink measures its success around the service provided to the patient.

“We measure success in terms of providing client-centred services to emergency, inter-facility transfer and international patients. We use two main metrics – increase in call volumes and number of complaints.

“In this respect, call volumes have continued to climb steadily whilst complaints received amount to less than one per six-month period,” he says.

Community based activities

LifeLink provides full emergency services within Henties Bay, regardless of medical aid or ability to pay. They cover approximately 45 calls per month (N$170 000 worth of calls based on NAMAF tariffs).

This doctor-led service has established itself as a respectable service provider with many international insurers relying on them to transfer patients all over the world.

The company has taken patients back to their home countries, including Australia, the UK, China, Belgium, USA, Italy and Germany.

Their goals include ensuring that their clients are provided with cost-effective and patient-centric service with standards that rival those in developed countries.

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Namibian Sun 2024-05-02

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LaLiga: Barcelona 4 vs 2 Valencia SerieA: Genoa 3 vs 0 Cagliari European Championships Qualifying: Coventry City 1 vs 2 Ipswich Town | Preston North End 0 vs 3 Leicester City English Championship: Coventry City 1 vs 2 Ipswich Town | Preston North End 0 vs 3 Leicester City Katima Mulilo: 12° | 33° Rundu: 12° | 31° Eenhana: 14° | 33° Oshakati: 16° | 32° Ruacana: 15° | 32° Tsumeb: 15° | 31° Otjiwarongo: 14° | 29° Omaruru: 15° | 32° Windhoek: 13° | 27° Gobabis: 15° | 28° Henties Bay: 16° | 21° Wind speed: 40km/h, Wind direction: E, Low tide: 04:26, High tide: 10:41, Low Tide: 16:45, High tide: 23:19 Swakopmund: 16° | 18° Wind speed: 30km/h, Wind direction: S, Low tide: 04:24, High tide: 10:39, Low Tide: 16:43, High tide: 23:17 Walvis Bay: 17° | 25° Wind speed: 30km/h, Wind direction: S, Low tide: 04:24, High tide: 10:38, Low Tide: 16:43, High tide: 23:16 Rehoboth: 15° | 29° Mariental: 18° | 31° Keetmanshoop: 20° | 32° Aranos: 18° | 30° Lüderitz: 14° | 25° Ariamsvlei: 20° | 34° Oranjemund: 14° | 22° Luanda: 25° | 28° Gaborone: 16° | 29° Lubumbashi: 11° | 26° Mbabane: 14° | 25° Maseru: 10° | 26° Antananarivo: 15° | 25° Lilongwe: 14° | 28° Maputo: 18° | 28° Windhoek: 13° | 27° Cape Town: 16° | 24° Durban: 18° | 26° Johannesburg: 17° | 26° Dar es Salaam: 26° | 30° Lusaka: 15° | 27° Harare: 13° | 27° Currency: GBP to NAD 23.23 | EUR to NAD 19.91 | CNY to NAD 2.59 | USD to NAD 18.61 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.32 | EGP to NAD 0.38 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.68 | ZWL to NAD 0.04 | BRL to NAD 3.58 | RUB to NAD 0.2 | INR to NAD 0.22 | USD to DZD 134.06 | USD to AOA 834.06 | USD to BWP 13.64 | USD to EGP 47.9 | USD to KES 134.48 | USD to NGN 1389.52 | USD to ZAR 18.62 | USD to ZMW 26.87 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 76076.19 Down -0.5% | Namibian Stock Exchange (NSX) Overall Index 1690.93 Down -0.96% | Casablanca Stock Exchange (CSE) MASI 13319.36 Down -0.41% | Egyptian Exchange (EGX) 30 Index 24448.73 Down -6.01% | Botswana Stock Exchange (BSE) DCI 9146.09 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - 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Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 301.93/OZ UP +0.46% | Copper US$ 4.45/lb DOWN -0.0132 | Zinc US$ 2 899.80/T UP 0.88% | Brent Crude Oil US$ 84.33/BBP DOWN -0.0272 | Platinum US$ 951.67/OZ UP +1.81%