Letshego joins MTC Knock-Out Project
MICHAEL KAYUNDE
WINDHOEK
Letshego Namibia has joined hands with MTC to help combat homelessness through the telecommunications giant’s Knock-Out Project.
This was announced at a press briefing in Windhoek this morning, with a N$50 000 pledge from Letshego endorsing Twapewa Kadhikwa.
The entrepreneur will perform as Jaliza at the Saturday, 3 October, concert, which will take place at the National Theatre of Namibia.
Addressing journalists, Letshego CEO Ester Kali shared that the company picked Jaliza’s music because of several resonating factors.
She explained that the name Letshego means “support” in Setswana.
‘No better fit’
“When this invitation was reviewed, it shared many similar criteria that we as Letshego stand for and use. With various personalities we could choose from, there was no better fit to our brand and the cause than an inspirational, independent woman, Twapewa Kadhikwa, who shared her story on what it took to be where she is today.
“Nothing is given on a silver platter and her self-titled book allows many of us to get a glimpse at the tears shed to build her empire,” Kali added.
Kadhikwa shared that when she was first approached by MTC to be considered as a personality for the concert, she initially didn’t want to because singing and dancing on a stage in front of many is not her cup of tea.
“I pledge my part to help raise funds through my performance next week. I hope that I will impress the crowd and my main aim is to have fun and allow these funds to create not just a house, but a home for a family that deserves it most,” she said.
WINDHOEK
Letshego Namibia has joined hands with MTC to help combat homelessness through the telecommunications giant’s Knock-Out Project.
This was announced at a press briefing in Windhoek this morning, with a N$50 000 pledge from Letshego endorsing Twapewa Kadhikwa.
The entrepreneur will perform as Jaliza at the Saturday, 3 October, concert, which will take place at the National Theatre of Namibia.
Addressing journalists, Letshego CEO Ester Kali shared that the company picked Jaliza’s music because of several resonating factors.
She explained that the name Letshego means “support” in Setswana.
‘No better fit’
“When this invitation was reviewed, it shared many similar criteria that we as Letshego stand for and use. With various personalities we could choose from, there was no better fit to our brand and the cause than an inspirational, independent woman, Twapewa Kadhikwa, who shared her story on what it took to be where she is today.
“Nothing is given on a silver platter and her self-titled book allows many of us to get a glimpse at the tears shed to build her empire,” Kali added.
Kadhikwa shared that when she was first approached by MTC to be considered as a personality for the concert, she initially didn’t want to because singing and dancing on a stage in front of many is not her cup of tea.
“I pledge my part to help raise funds through my performance next week. I hope that I will impress the crowd and my main aim is to have fun and allow these funds to create not just a house, but a home for a family that deserves it most,” she said.
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