Keeping it real

We are nearing the festive season, which, in the music business, is key in establishing buzz or hype for your music. The music game is about momentum. How do you create momentum? It’s a series of moments that add up to something culturally relevant.

Be creative and use the festive season to tap into different markets.

I feel like 2020 has shown entrepreneurs in the arts space the things we are capable of achieving, so next year is all about expanding our reach as creatives.

But remember: The foundation we lay this festive season will help guide us into 2021 with a strong following.