Keeping it real

Namibia’s entertainment industry is still very much in its infant stages. This reality makes it hard for creatives to thrive within different avenues of the entertainment space.

In this piece, I want to highlight how creative collaborations can be one of the solutions to shape up our slow-growing industry. In the last five years, so many young creatives and entrepreneurs have built reputable brands, but we do not see a lot of these brands working together.

I believe working on creative projects independently can limit the amount of feedback you receive during the creative process, leaving out other perspectives.

Moreover, collaborations also mean joint projects have a wider reach. These are some of the things we should look at as creatives when coming up with concepts. Working together will speed up the overall progress of show business in our country.

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