Keeping it real

Cindy Van Wyk
Upcoming artists should consider shortening their debut offerings to less than 30 minutes. Honestly, 30 minutes might even be a stretch.

Why do I say so, you may ask? Well, I don't mind you picking my brain and I’ll tell you why. I believe it's a lot of time to ask of your fans - we’re part of the microwave generation, which means when there’s so much music to consume, you have to catch attention quick.

You may also argue that, in a time when music fans are always asking for more and more, do I not think it would be beneficial to give as much in one go - as long as it’s good quality? My answer is still no.

I maintain that a solid 10 tracks from someone new suffices. There’s no need to have over 18 songs on your first album. Rather space it out and break things up into more digestible pieces. New fans are like babies. You do not hand them a whole apple, you cut it into slices with hopes that once they are older, they like them and can eat the apple whole.

Of course, do what works for you, but I would say this applies to the general shift in music within the last few years and comes from an overall standpoint.

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Namibian Sun 2025-09-16

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