Keeping it real
The festive season is just around the corner, and that means musicians are bound to release a bunch of tracks for December.
The mistake some artists make is not having a clearly defined marketing strategy with a sufficient budget to push their songs.
A lot of artists will literally put money into everything except the promotion of their songs, which is wild to me. Songs hardly ever just ‘take off’, you have to put money and strategy behind it.
It’s pointless to release good music that does not reach the masses, unless of course you just want to make music for yourself and your circle of friends. While WhatsApp is a good marketing tool, it is not wise to just share your song amongst your contacts without making it available on streaming platforms that pay.
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The mistake some artists make is not having a clearly defined marketing strategy with a sufficient budget to push their songs.
A lot of artists will literally put money into everything except the promotion of their songs, which is wild to me. Songs hardly ever just ‘take off’, you have to put money and strategy behind it.
It’s pointless to release good music that does not reach the masses, unless of course you just want to make music for yourself and your circle of friends. While WhatsApp is a good marketing tool, it is not wise to just share your song amongst your contacts without making it available on streaming platforms that pay.
[email protected]
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Namibian Sun
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