Insurance as a need, not a want
Sanlam kicks off public awareness campaign
Financial services group Sanlam is hoping to reach young and old in a new campaign emphasising the importance of insurance.
Sanlam’s ‘Wealth of Wisdom’ campaign was launched at the Warehouse Theatre in Windhoek on Monday, using traditional African proverbs to help spread the message.
Monday’s event specifically targeted Sanlam employees, who were treated to a performance by local actors reciting a range of folktales, such as ‘Why Guinea Fowl Calls at Dawn’.
The story, Sanlam said in explaining its significance to the theme, illustrates the unpredictability of life and how it always pays to be prepared for the unexpected.
This week’s launch is to be followed by a road show that will start at the Zambezi Shopping Centre at Katima Mulilo on 20 August, and end at the Namport Erongo Expo on 28 October.
Besides the staging of numerous plays at these events to educate children and remind parents of the importance of insurance, children will also be given an opportunity to engage with the company on issues around the theme.
Sanlam Group CEO Tertius Stears on Monday stressed that insurance should not be considered merely a want, but a crucial need citizens need to consider.
“What we do at Sanlam speaks to the heart, it’s an emotional business that takes care and provides in time of need,” he said.
“If not for you at least grant it for your loved ones that you may leave behind one day.”
Also speaking at Monday’s launch was Sanlam’s general manager for public and corporate support, Evans Simataa, who acknowledged the difficulty many households have in trying to save or invest.
“A lot of research went into analysing and understanding the living conditions of the market before we embarked on this specific campaign, to give an understanding of why many Namibians still do not have any form of insurance,” Simataa said.
“Many Namibians earn less than N$1 000 per month. This salary should still provide for children, grandchildren and many more. So we understand the challenges that many face.
“However, we also know that there is no better way to provide for your children or grandchildren than by making the sacrifice today, to ensure a better future for them, especially if you will no longer be there one day.”
He said the average Namibian household consists of five members.
DENVER ISAACS
Sanlam’s ‘Wealth of Wisdom’ campaign was launched at the Warehouse Theatre in Windhoek on Monday, using traditional African proverbs to help spread the message.
Monday’s event specifically targeted Sanlam employees, who were treated to a performance by local actors reciting a range of folktales, such as ‘Why Guinea Fowl Calls at Dawn’.
The story, Sanlam said in explaining its significance to the theme, illustrates the unpredictability of life and how it always pays to be prepared for the unexpected.
This week’s launch is to be followed by a road show that will start at the Zambezi Shopping Centre at Katima Mulilo on 20 August, and end at the Namport Erongo Expo on 28 October.
Besides the staging of numerous plays at these events to educate children and remind parents of the importance of insurance, children will also be given an opportunity to engage with the company on issues around the theme.
Sanlam Group CEO Tertius Stears on Monday stressed that insurance should not be considered merely a want, but a crucial need citizens need to consider.
“What we do at Sanlam speaks to the heart, it’s an emotional business that takes care and provides in time of need,” he said.
“If not for you at least grant it for your loved ones that you may leave behind one day.”
Also speaking at Monday’s launch was Sanlam’s general manager for public and corporate support, Evans Simataa, who acknowledged the difficulty many households have in trying to save or invest.
“A lot of research went into analysing and understanding the living conditions of the market before we embarked on this specific campaign, to give an understanding of why many Namibians still do not have any form of insurance,” Simataa said.
“Many Namibians earn less than N$1 000 per month. This salary should still provide for children, grandchildren and many more. So we understand the challenges that many face.
“However, we also know that there is no better way to provide for your children or grandchildren than by making the sacrifice today, to ensure a better future for them, especially if you will no longer be there one day.”
He said the average Namibian household consists of five members.
DENVER ISAACS
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