Igniting Africa's creative industries
MultiChoice has announced a major pan-African initiative for the film and television industry.
MultiChoice Africa, the continent's leading video entertainment services provider, recently announced a bold new pan-African social investment initiative - the MultiChoice Talent Factory (MTF) - aimed at igniting and growing Africa's creative industries into vibrant, economic centres. For over two decades, MultiChoice has been committed to investing in the development of original African programming and showcasing this on the DStv and GOtv platforms across 49 sub-Saharan African countries. The launch of MTF forms part of the company's new strategy of furthering this investment through creating shared value by using its core business resources, people, skills and networks to affect a positive change in society that yields benefits for the business and society.
The MTF initiative will deliver three touch points that launch throughout the year: the MTF Academies, master classes and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.
“The African development story has long been defined by investment in the vast mineral wealth on the continent, leaving our creative industries to fend for themselves on the fringes of economic development for far too long. As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imagination,” says Roger Gertze, MultiChoice Namibia's general manager.
The MTF Academy students will be provided with skill sets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling. The programme will take place at three regional MTF Academies based in Kenya for east Africa, Nigeria for west Africa and Zambia for southern African countries and will be overseen by acclaimed local film and TV industry experts, In southern Africa, Berry Lwando has been appointed as the academy director for the hub. During the course of the programme, MTF Academy students will produce television and film content that will be aired on local M-Net channels across the MultiChoice platform including Africa Magic, Zambezi Magic, M-Net and SuperSport to reach African audiences. Upon graduation from the MultiChoice Talent Factory Academy, the MTF student will leave the academy with the knowledge and skills to contribute professionally to the film and television industry.
MultiChoice Namibia is calling all aspiring young film and TV creatives to apply for the MTF Academy, on www.multichoicetalentfactory.com. The call for entries will close on 5 July 2018.The 60 MTF students will begin on 1 October 2018.
Staff Reporter
The MTF initiative will deliver three touch points that launch throughout the year: the MTF Academies, master classes and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.
“The African development story has long been defined by investment in the vast mineral wealth on the continent, leaving our creative industries to fend for themselves on the fringes of economic development for far too long. As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imagination,” says Roger Gertze, MultiChoice Namibia's general manager.
The MTF Academy students will be provided with skill sets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling. The programme will take place at three regional MTF Academies based in Kenya for east Africa, Nigeria for west Africa and Zambia for southern African countries and will be overseen by acclaimed local film and TV industry experts, In southern Africa, Berry Lwando has been appointed as the academy director for the hub. During the course of the programme, MTF Academy students will produce television and film content that will be aired on local M-Net channels across the MultiChoice platform including Africa Magic, Zambezi Magic, M-Net and SuperSport to reach African audiences. Upon graduation from the MultiChoice Talent Factory Academy, the MTF student will leave the academy with the knowledge and skills to contribute professionally to the film and television industry.
MultiChoice Namibia is calling all aspiring young film and TV creatives to apply for the MTF Academy, on www.multichoicetalentfactory.com. The call for entries will close on 5 July 2018.The 60 MTF students will begin on 1 October 2018.
Staff Reporter
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