Govt spin doctors in PR dilemma

03 August 2021 | Government

MATHIAS HAUFIKU



WINDHOEK

Government spokespersons are silently opposing Cabinet’s decision to reverse a 2020 resolution that compelled all ministries to adopt an identical corporate identity, a move that was primarily aimed at ensuring conformity.

Cabinet last year adopted the new corporate manual document and directed all ministries to implement it. The move is aimed at having a single corporate image for government, which will be applicable to logos, buildings, car labels, documents, letterheads, business cards and banners, amongst other things.

The design of letterheads was finalised with the assistance of the information ministry and they were rolled out from 1 July.

Namibian Sun now understands that public relations officers (PROs) were told to stop using it and revert to the old letterheads with immediate effect.

The decision has left PROs in government bewildered, with some questioning the rationale of effecting the changes just a year after the new corporate manual was adopted and others indicating that the lack of consultation with those tasked to implement Cabinet decisions is to blame.

This was confirmed by information ministry executive director Mbeuta Ua-Ndjarakana’s directive issued last week, informing staff members about the changes.

“However, for indefinite reasons, the above-mentioned Cabinet decision that granted the endorsement of the government corporate identity manual and its implementation will be rescinded with immediate effect,” Ua-Ndajarakana said in the staff memorandum.

Old look

Ministries will have to revert to the old look, he said.

“Your kind cooperation is herein sought to revert to the previous look and feel of government communication, in particular the letterhead, and start using it with immediate effect. We sincerely apologise for any inconvenience caused.”

Due to the financial implications of the planned corporate changes, government is implementing it in phases, starting with low hanging fruit such as letterheads and email signatures.

‘Embarrassing’

A PRO who chose not to be named described the reversal as “embarrassing”.

“Ministries have already started rolling out the project, just to be told we must stop. Many PROs do not support the idea to withdraw the directive because we need uniformity. This speaks to indecisiveness on our part,” they said.

“It is not clear what exactly happened, but we understand there was a complaint either from Cabinet members that proper consultation was not done,” an official who is privy to the matter said.

Another ministerial spokesperson, who also spoke under condition of anonymity, said government branding is currently in shambles and needs a total overhaul, which includes the finetuning of its corporate identity manual.

Others complained that Cabinet takes decisions without consulting those responsible to implement such decisions.

Information minister Peya Mushelenga said “there is a new Cabinet decision, hence ministries have changed from implementing the 2020 decision”.

“The withdrawal was necessitated by the new decision and the Cabinet Secretariat has communicated the latest decision to the ministries through the normal communication mode,” he said.

Mushelenga did not elaborate on the reasons which led to the rescindment.

Similar News

 

No to mandatory jab, PDM shadow health minister says

2 days ago - 19 October 2021 | Government

Popular Democratic Movement (PDM) shadow minister for health Thimotheus Shihumbu says Cabinet, the Office of the Attorney General and the ministry of justice should not...

Population and housing census kicks off

2 days ago - 19 October 2021 | Government

ELIZABETH JOSEPHKEETMANSHOOPThe Namibia Statistics Agency (NSA) launched its latest population and housing census on Friday.According to NSA spokesperson Nelson Ashipala, deployment started yesterday, with Sunday,...

President should not appoint information commissioner – analysts

3 days ago - 18 October 2021 | Government

KENYA KAMBOWERUNDUWith the Access to Information (ATI) Bill to be re-tabled in parliament, political commentators Graham Hopwood and Ndumba Kamwanyah have suggested that the appointment...

Local authorities must account for public funds: Frederick

2 weeks ago - 06 October 2021 | Government

NAMPAKEETMANSHOOP//Karas governor Aletha Frederick says even though local authorities are challenged to receive clean or unqualified audits they should at all times ensure that public...

Questionable recruitment alleged at Mirco

4 weeks ago - 23 September 2021 | Government

OGONE TLHAGEWINDHOEKApplicants for junior foreign relations positions have taken issue with how a competence test was set up by the ministry of international relations and...

Walvis property affairs in ‘shambles’

1 month - 06 September 2021 | Government

LEANDRA LOUWWALVIS BAYThe Walvis Bay municipality has been told to get its housing affairs in order after a forensic audit found that properties at the...

Rundu, Redforce marriage turns sour

1 month - 31 August 2021 | Government

Council back-pedals on debt collection KENYA KAMBOWE RUNDU It has been less than a year since the Rundu town council...

'New dawn' prioritises Windhoek informal settlements

1 month - 27 August 2021 | Government

OGONE TLHAGEWINDHOEKSignificant increase in spending The City of Windhoek's informal settlement upgrading programme has received a major shot in the arm of about N$55 million.The...

‘Isolating’ IPC councillor mingles at workshop

1 month - 25 August 2021 | Government

JEMIMA BEUKESWINDHOEKThe City of Windhoek’s new management committee chairperson, Ndeshihafela Larandja of the Independent Patriots for Change (IPC), attended a five-day onboarding workshop for new...

N$55 million for slum upgrades

1 month - 24 August 2021 | Government

OGONE TLHAGEWINDHOEKThe City of Windhoek has allocated N$55 million of its new N$4 billion budget to its informal settlement upgrade programme, amid increasing discontent among...

Latest News

Ex-Air Namibia employees sue for...

20 hours ago | Transport

Kristien Kruger WINDHOEKAbout 250 former Air Namibia employees are suing...

Startup Leo Canopus digitalising communities...

20 hours ago | Business

STAFF REPORTERLeo Canopus was among the seven startups selected in early March, for an initiative by the Namibia Business Innovation Institute (NBII) titled the NBII...

EDITORIAL: Erase the grey areas...

20 hours ago | Opinion

In principle, we agree with the proposed surveillance law. However, it has huge implications for the privacy of citizens and the ability of journalists to...

Kapana Cook-Off competition winners crowned

20 hours ago | Business

STAFF REPORTERWindhoek resident, Kristy Shomongula, became the seventh winner of the Nedbank Kapana Cook-Off competition. The final which took place at Shanghai Park Lounge on...

Abortion law must be reformed...

20 hours ago | Health

JEMIMA BEUKES WINDHOEKThe Legal Assistance Centre (LAC) recommends that the existing abortion law...

Dippenaar case: Accident scene under...

20 hours ago | Justice

Adolf Kaure SWAKOPMUNDHaving resumed on Monday, the Dippenaar case continued this week, with accused Jandré Dippenaar appearing before the regional court in...

COMPANY NEWS IN BRIEF

20 hours ago | Business

Halliburton posts Q3 profitUS oilfield firm Halliburton Co on Tuesday posted its third consecutive quarterly profit and said customer spending in the United States could...

Loss of animal health status...

20 hours ago | Agriculture

ELLANIE SMIT WINDHOEK Maintaining the current animal health status south of the Veterinary Cordon...

Forest products underutilised in Namibia

20 hours ago | Agriculture

ELLANIE SMIT WINDHOEKThe forest products industry in Namibia is underutilised, with trees being harvested as raw materials for foreign markets.Environment minister Pohamba...

Load More