Ferrari plans two new models this year
The group has pledged to launch 15 models between 2019 and 2022.
Giulio Piovaccari - Demand for Ferrari's Portofino and 812 Superfast models helped the Italian supercar maker hit last year's profit targets though it only provided a cautious upgrade to its outlook for 2020.
Ferrari said the biggest increase in shipments in 2019 had come from China, Hong Kong and Taiwan but demand from the region slowed towards the end of the year.
Chief executive Louis Camilleri said its performance was especially weak in Hong Kong and he did not rule out that the coronavirus outbreak might have an impact this year.
He said Ferrari could cope with slower orders from Asia, however, by speeding up deliveries of its supercars, which typically have waiting lists of least a year, to other parts of the world where demand was stronger.
"That's the beauty of this company, we can offset it geographically," Camilleri said. "I think we can offset weaknesses in China if it's for a few months."
Shipments to China, Hong Kong and Taiwan rose 20% last year to account for about 8% of overall deliveries, even though they slumped 65% in the fourth quarter of 2019.
Strategy
Ferrari - which is controlled by Italy's Agnelli family through Exor - said adjusted EBITDA rose 22% in the last quarter of 2019 to 333 million euro (US$368 million), just missing a forecast of 340 million in a Reuters poll.
Its fourth quarter results left 2019 profit at 1.269 billion euro, in line with an estimate of about 1.27 billion the company gave in November.
Ferrari plans to slow the roll-out of new cars in the coming years after releasing a record five new models in 2019, including the SF90 Stradale, the Prancing Horse's first production hybrid in its range. Two new models are planned for this year, Camilleri told analysts on Tuesday.
The group has pledged to launch 15 models between 2019 and 2022, while achieving a significant increase in their average retail price.
In a bid to extract more growth, Ferrari launched a plan last year to enhance its brand through new clothing and accessory collections, entertainment offers and other luxury products and services.
The strategy includes a manufacturing agreement with Italian fashion house Giorgio Armani and the opening of a new restaurant with Michelin-starred chef Massimo Bottura in the company's home town of Maranello in northern Italy in late 2022. – Nampa/Reuters
Ferrari said the biggest increase in shipments in 2019 had come from China, Hong Kong and Taiwan but demand from the region slowed towards the end of the year.
Chief executive Louis Camilleri said its performance was especially weak in Hong Kong and he did not rule out that the coronavirus outbreak might have an impact this year.
He said Ferrari could cope with slower orders from Asia, however, by speeding up deliveries of its supercars, which typically have waiting lists of least a year, to other parts of the world where demand was stronger.
"That's the beauty of this company, we can offset it geographically," Camilleri said. "I think we can offset weaknesses in China if it's for a few months."
Shipments to China, Hong Kong and Taiwan rose 20% last year to account for about 8% of overall deliveries, even though they slumped 65% in the fourth quarter of 2019.
Strategy
Ferrari - which is controlled by Italy's Agnelli family through Exor - said adjusted EBITDA rose 22% in the last quarter of 2019 to 333 million euro (US$368 million), just missing a forecast of 340 million in a Reuters poll.
Its fourth quarter results left 2019 profit at 1.269 billion euro, in line with an estimate of about 1.27 billion the company gave in November.
Ferrari plans to slow the roll-out of new cars in the coming years after releasing a record five new models in 2019, including the SF90 Stradale, the Prancing Horse's first production hybrid in its range. Two new models are planned for this year, Camilleri told analysts on Tuesday.
The group has pledged to launch 15 models between 2019 and 2022, while achieving a significant increase in their average retail price.
In a bid to extract more growth, Ferrari launched a plan last year to enhance its brand through new clothing and accessory collections, entertainment offers and other luxury products and services.
The strategy includes a manufacturing agreement with Italian fashion house Giorgio Armani and the opening of a new restaurant with Michelin-starred chef Massimo Bottura in the company's home town of Maranello in northern Italy in late 2022. – Nampa/Reuters
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