Blossom’s reinvention attempt has its moments

Artist: Blossom Album name: Indikupapatele *** Blossom’s debut album Komuthima Gwomeya was a resounding success and she established herself as an Afro-soul singer who can hold her own. With her deep voice and diversity, Blossom can produce music that moves you. Sadly, on her second album - titled Indikupapatele - she tries to reinvent herself into a sexier pop star, which just doesn’t seem to work. However, she does show glimpses of the soulfulness that we all fell in love with. Tangi Meme is a beautiful song that raises awareness about gender-based violence. Blossom also shows of her sincerity on the song Children. Tilila is another soulful masterpiece. I Wanna Be Free has striking lyrics, but the track sounds like her voice is strained. It has a bit of a Reggae beat, but doesn’t come across as authentic. Blossom features The Dogg on the song called Tonight and the two just don’t gel well together. The song will probably be a party hit, because of its amazing beat, and may well go to the top of the charts this festive season. She features Leyden Gariseb on the song Eveline Street Freestyle, and with all due respect, the track just doesn’t make sense. Leyden talks while Blossom responds and it’s just not musical. It’s more like two people singing and talking in a shebeen in the wee hours of the morning. Komuthima Gwomeya is a bonus track on this album. It sort of reminds us just how much Blossom of has changed as an artist. Change can be good, but one should not chance a complete reinvention. Few artists successfully reinvent themselves, as the challenge is not completely losing the sound that your fans fell in love with. It’s also not wise to reinvent yourself after just one album, as a singer first needs to establish a loyal fan base. Will people warm up to Blossom’s fresh sound? Honestly speaking, this album doesn’t come close to her debut offering.