Digital marketing strategist at Bank Windhoek, Julian Mentzel. PHOTO CONTRIBUTED
Digital marketing strategist at Bank Windhoek, Julian Mentzel. PHOTO CONTRIBUTED

Mentzel takes on digital marketing strategist role at Bank Windhoek

Generating sales through innovative online strategies
Mentzel believes in constant learning, exploration and development.
Wetumwene Shikage
A digital marketing strategist is the innovative mind behind a company’s online advertising efforts. A digital strategist is responsible for helping implement marketing strategies for digital media. The job also includes tasks like optimising landing pages, studying the competitor landscape and performing data analysis.

Julian Mentzel does this for Bank Windhoek.



At the beginning

Mentzel was born and raised in Windhoek and describes himself as “a pretty normal dude”. He is a digital enthusiast with a degree in marketing and communication from the AAA School of Advertising in Cape Town, South Africa. He is Google-certified in digital marketing and believes in being driven by curiosity, which enables him to explore and create positive change.

In 2021, he started his career at KlickSense, a digital marketing agency with a presence in Cape Town and the United Kingdom. He was exposed to various aspects of the business and eventually was appointed as head of growth at KlickSense. This role expanded his horizons into business development and sales, where he developed strategies to reach new markets and customers and advised customers on optimising their businesses and generating more sales.



Interests

Mentzel’s interests include exploring the dynamic digital landscape, with a keen interest in digital solutions, marketing, transformation, innovation, automation, the power of data, and especially providing real value to customers.

“The digital space is exciting and may have some fancy solutions, but at the end of the day, they need to make sense to the customer and create value for them by solving their needs.”

Mentzel is committed to identifying and addressing market gaps and innovatively serving customers. He believes in constant learning, exploration, and development and is convinced that people’s actions and visions should positively impact society.

Mentzel enjoys reading and is always eager to expand his knowledge. He is also a passionate runner, occasionally challenging himself with marathons.



New knowledge

Mentzel’s career at Bank Windhoek started this year as a temporary digital content specialist.

He was then promoted to digital marketing specialist, effective 1 October.

He says so far he has been exposed to much in the banking sphere and learned a lot in a short time due to the conducive environment that Bank Windhoek offers. He is excited to see what the future holds.

“The fastest way anywhere is slowly, and every great story has a small beginning. If one stays curious and thinks big, one will grow and provide value to the world around you,” he said.

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Namibian Sun 2023-12-02

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Nam 2.2 SAME | Oryx Properties Ltd 12.48 SAME | Paratus Namibia Holdings 12 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.5 SAME | B2Gold Corporation 63.66 UP 0.80% | Local Index closed 675.32 DOWN 0.41% | Overall Index closed 1631.36 UP 2.13% | Osino Resources Corp 17.1 UP 2.52% | Commodities: Gold US$ 2 071.88/OZ UP +1.56% | Copper US$ 3.87/lb UP +1.66% | Zinc US$ 2 537.50/T DOWN -0.3% | Brent Crude Oil US$ 79.29/BBP DOWN -1.58% | Platinum US$ 936.41/OZ UP +0.50% Sport results: Premier League: Forest 0 vs 1 Everton | Burnley 5 vs 0 Sheffield United | Brentford 3 vs 1 Luton Town LaLiga: Real Madrid 2 vs 0 Granada | Athletic Club 4 vs 0 Rayo Vallecano | Girona 2 vs 1 Valencia | Las Palmas 2 vs 0 Getafe | Mallorca 1 vs 1 Cadiz SerieA: SS Lazio 1 vs 0 Cagliari | Genoa 1 vs 1 Empoli | Monza 1 vs 2 Juventus European Championships Qualifying: Swansea City 1 vs 1 Huddersfield Town | Southampton 2 vs 0 Cardiff City | Plymouth Argyle 2 vs 1 Stoke City | Millwall FC 1 vs 1 Sunderland | Sheffield Wednesday 3 vs 1 Blackburn Rovers | Hull City 1 vs 2 Watford | Leeds United 3 vs 2 Middlesbrough | Ipswich Town 2 vs 1 Coventry City | Birmingham City 0 vs 0 Rotherham United | West Bromwich Albion 1 vs 2 Leicester City | Preston North End 0 vs 2 Queens Park Rangers | Ipswich Town 3 vs 1 Millwall FC | Sunderland 1 vs 2 Huddersfield Town | Southampton 1 vs 0 Bristol City | Blackburn Rovers 4 vs 2 Birmingham City | Sheffield Wednesday 1 vs 1 Leicester City | Leeds United 3 vs 1 Swansea City English Championship: Swansea City 1 vs 1 Huddersfield Town | Southampton 2 vs 0 Cardiff City | Plymouth Argyle 2 vs 1 Stoke City | Millwall FC 1 vs 1 Sunderland | Sheffield Wednesday 3 vs 1 Blackburn Rovers | Hull City 1 vs 2 Watford | Leeds United 3 vs 2 Middlesbrough | Ipswich Town 2 vs 1 Coventry City | Birmingham City 0 vs 0 Rotherham United | West Bromwich Albion 1 vs 2 Leicester City | Preston North End 0 vs 2 Queens Park Rangers | Ipswich Town 3 vs 1 Millwall FC | Sunderland 1 vs 2 Huddersfield Town | Southampton 1 vs 0 Bristol City | Blackburn Rovers 4 vs 2 Birmingham City | Sheffield Wednesday 1 vs 1 Leicester City | Leeds United 3 vs 1 Swansea City Weather: Katima Mulilo: 22° | 38° Rundu: 21° | 36° Eenhana: 21° | 32° Oshakati: 24° | 30° Ruacana: 20° | 31° Tsumeb: 22° | 33° Otjiwarongo: 18° | 30° Omaruru: 22° | 32° Windhoek: 19° | 28° Gobabis: 21° | 32° Henties Bay: 16° | 20° Wind speed: 20km/h, Wind direction: S, Low tide: 12:19, High tide: 06:27, Low Tide: 00:26, High tide: 18:32 Swakopmund: 16° | 18° Wind speed: 25km/h, Wind direction: SW, Low tide: 12:17, High tide: 06:25, Low Tide: 00:24, High tide: 18:30 Walvis Bay: 16° | 22° Wind speed: 28km/h, Wind direction: SW, Low tide: 12:17, High tide: 06:24, Low Tide: 00:24, High tide: 18:29 Rehoboth: 20° | 28° Mariental: 23° | 31° Keetmanshoop: 19° | 35° Aranos: 24° | 30° Lüderitz: 17° | 29° Ariamsvlei: 20° | 34° Oranjemund: 14° | 22° Luanda: 26° | 27° Gaborone: 19° | 37° Lubumbashi: 17° | 20° Mbabane: 13° | 30° Maseru: 17° | 33° Antananarivo: 16° | 27° Lilongwe: 19° | 32° Maputo: 19° | 32° Windhoek: 19° | 28° Cape Town: 17° | 22° Durban: 19° | 29° Johannesburg: 20° | 33° Dar es Salaam: 26° | 31° Lusaka: 19° | 33° Harare: 17° | 32° Economic Indicators: Currency: GBP to NAD 23.62 | EUR to NAD 20.25 | CNY to NAD 2.61 | USD to NAD 18.62 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.33 | EGP to NAD 0.59 | KES to NAD 0.12 | NGN to NAD 0.02 | ZMW to NAD 0.77 | ZWL to NAD 0.04 | BRL to NAD 3.81 | RUB to NAD 0.2 | INR to NAD 0.22 | USD to DZD 134.22 | USD to AOA 827.79 | USD to BWP 13.56 | USD to EGP 30.85 | USD to KES 153.08 | USD to NGN 788 | USD to ZAR 18.63 | USD to ZMW 23.82 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 75705.88 Up +0.23% | Namibian Stock Exchange (NSX) Overall Index 1630.14 Up +0.81% | Casablanca Stock Exchange (CSE) MASI 11748.19 Down -0.28% | Egyptian Exchange (EGX) 30 Index 24735.39 Down -0.1% | Botswana Stock Exchange (BSE) DCI 8879.08 Same 0 | NSX: MTC 7.51 SAME | Anirep 8.99 SAME | Capricorn Investment group 17 SAME | FirstRand Namibia Ltd 49 DOWN 2.00% | Letshego Holdings (Namibia) Ltd 3.91 UP 0.30% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.97 SAME | Nictus Holdings - Nam 2.2 SAME | Oryx Properties Ltd 12.48 SAME | Paratus Namibia Holdings 12 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.5 SAME | B2Gold Corporation 63.66 UP 0.80% | Local Index closed 675.32 DOWN 0.41% | Overall Index closed 1631.36 UP 2.13% | Osino Resources Corp 17.1 UP 2.52% | Commodities: Gold US$ 2 071.88/OZ UP +1.56% | Copper US$ 3.87/lb UP +1.66% | Zinc US$ 2 537.50/T DOWN -0.3% | Brent Crude Oil US$ 79.29/BBP DOWN -1.58% | Platinum US$ 936.41/OZ UP +0.50%