Meet Hennie Geldenhuys director of Synergi Marketing Namibia & South Africa

From a young age, Hennie Geldenhuys displayed a natural instinct for sales and marketing, a talent likely inherited from his entrepreneurial father, Geldenhuys said. His early ventures included selling biltong door to door and setting up a pop up makeup stall at the girls’ hostel during lunch breaks, he said. His career took an international turn during a gap year in the United Kingdom, where he worked in banking and casino environments, Geldenhuys said. However, the corporate finance world did not match his energy, and he soon returned to the field he truly belonged in, marketing and sales, he said.



As the Director of Synergi Marketing in Namibia and South Africa, Geldenhuys said he oversees a diversified media ecosystem built on storytelling, brand building and market disruption. Synergi is a multifaceted powerhouse made up of several divisions: Synergi Marketing, focused on media buying and strategy; Synergi Creative, home to brand defining campaigns; Synergi Impact, specialists in out of home and below the line advertising; Synergi Events, delivering high end experiences; and Synergi Africa, which drives cross border expansion, he said. Each division reflects Geldenhuys’ visionary leadership and his commitment to innovation and excellence, he added.

Impact



Today, Geldenhuys said, Synergi’s platforms and campaigns collectively engage over 500 million people annually, extending their influence from Namibia to the broader African continent and beyond. With national media assets and strategic placements across key consumer and business to business sectors, Geldenhuys said Synergi is shaping the future of brand communication in real time. Whether it is a nationwide campaign roll out or a local activation in a rural town, Geldenhuys said the Synergi name has become synonymous with quality, creativity, and reach. Bold branding, fresh concepts, and premium content delivery are the hallmarks of this Emeraldsand Platform investment, he said.



Philosophy and advice

He further said that his passion for marketing began before finishing high school. “Selling biltong and cosmetics taught me more about customer behavior than any textbook ever could,” he said. When asked what makes Synergi different, Geldenhuys said, “We do not wait for trends, we set them. Whether through disruptive creative, market spanning campaigns, or event experiences, we bring brands to life in ways that move people and markets.” His advice to young professionals is simple, Geldenhuys said: “Never be afraid to start at the bottom. Stay curious. Hustle hard. And build real relationships, those are your capital.”



Over 500 million reach

Looking ahead, Geldenhuys said he envisions Synergi as more than just a media company. “We are not just a media company. We are a movement,” he said. “Synergi is scaling impact across industries and countries. With innovation, smart investment, and passion, I believe we can become the most influential platform on the continent, one that empowers, informs, and connects,” Geldenhuys said. Synergi Marketing (PTY) Ltd, an Emeraldsand Platform Investment, reaches over 500 million people annually and is set to execute its expansive mandate of servicing audiences on a daily 24/7/365 basis across all its platforms, he concluded.