Meatco introduces research portfolio

After a successful career as a relationship and corporate affairs manager, Rosa Thobias has stepped into her new role as the head of research and innovation at Meatco.The job entails managing innovation projects and ensuring performance expectations.In her new role, Thobias will coordinate research at Meatco."This position will enable the organisation to explore, deliver and understand various global phenomena within the beef sector," she explained.According to Thobias, the role will also involve creating research partnerships with various stakeholders.Agricultural and natural resource research are critical to every country’s development efforts.This varies from improving crop and livestock productivity to addressing animal diseases, improving food safety, and sustainable management of natural resources, all of which are key components for the organisation to continue to thrive and be competitive.Growth through research"The research and innovation role has become a critical component for Meatco as the business environment has changed and the agro-processing sector is becoming a very competitive industry," said Jonas Ileka, the human capital manager at Meatco. He said this role is imperative for innovation.The work will also create an opportunity for interns and researchers to contribute to research at Meatco.Furthermore, it looks to create a space for graduates and entrepreneurs, especially agropreneurs, to come up with innovative concepts that could make a difference in the agricultural sector, especially the beef sector."The more we grow, the more we can produce products. This will allow us to generate more revenue," said Ileka.The company aims to improve the research sector by possibly employing more people to spearhead research.As Namibia continues to compete in niche markets and advanced economies such as China and the European Union, the corporation is keen to learn from big industry players in Brazil, Australia and Argentina, and this can be accomplished through research.Personal development As a graduate of communication and journalism, Thobias's love for strategic communication led her to complete a master’s degree in corporate strategy.She said personal development is highly beneficial to both the individual and the organisation on many levels. "It is a lifelong process that, through analysing and assessing your personal characteristics and qualities, helps you consider your aims in life."Namibia is a country with endless opportunities; we need to be innovative and develop this country to its fullest capacity," Thobias said.When Thobias is not spending her time at Meatco, she enjoys travelling, baking, reading, and spending quality time with family.

Meatco introduces research portfolio

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Namibian Sun 2025-08-06

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Meatco introduces research portfolio

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Namibian Sun 2025-08-06

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