Frames for Africa: Perfectly framing memories and artwork

Frames for Africa began as a small dream more than 30 years ago in a garage in Klein Windhoek. Today, it has grown into one of Windhoek’s most trusted custom framing businesses, having operated from the Eros Shopping Centre for nearly 29 years. The original founder and owner, Inge Labuschagne, who now resides in the United States and serves a similar framing shop there, laid the foundation for a business that continues to thrive on quality, care and personal service.She sold the shop to Jan Labuschagne in 1999.Luréne van As acquired shares in 2005 and took full ownership in 2010.Unlike chain stores that stock only standard-size frames, Frames for Africa offers a truly unique and custom selection.Frames for Africa creates tailor-made frames built to fit the exact size and style of your artwork or photographs. Their service goes beyond measurements. The team works closely with each customer to choose frames that complement both the artwork and the interior design of the space where it will be displayed, Van As explained.Reliable and outstanding serviceWhat sets Frames for Africa even further apart is their ability to frame items that do not fit into conventional frames. From rugby jerseys and shoes to cherished memorabilia, they build custom shadow boxes designed to preserve and showcase three-dimensional items. The goal is to ensure that important memories are not just stored but beautifully displayed.Van As said their client base is as diverse as it is loyal. It includes individuals, businesses, lodges, tourists and even rural Namibians who regularly send in work to be framed. Thanks to their long-standing presence and reputation for consistent service, many customers have been returning for years.Although the business does not currently partner with other organisations, there is interest in supporting art in schools one day. This could create opportunities for student creations to receive the honour of a professional frame.Looking ahead, the team remains committed to delivering high-quality workmanship, meeting deadlines, and keeping their customers happy for many years to come. Their guiding principle is simple but powerful: “Do what you’re passionate about and stay dedicated to it through thick and thin," Van As said.

Frames for Africa: Perfectly framing memories and artwork

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Namibian Sun 2025-09-16

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Frames for Africa: Perfectly framing memories and artwork

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Namibian Sun 2025-09-16

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