Naturopathic Doctor and founder of Happy Health, Dr Penehafo Shindume.
Naturopathic Doctor and founder of Happy Health, Dr Penehafo Shindume.

Experiencing wellness while travelling

Dr Penehafo Shindume
Wellness tourism is travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities. Wellness tourism is gaining traction around the world, but what is wellness tourism and why is it becoming so popular?

There is a gap in the market in Namibia, and Happy Health has embarked on its journey to provide perfect wellness tourism in Namibia.

Wellness tourism is all about travel that is focused on maintaining or improving someone’s wellbeing. This may be physical or mental; there are different types of wellness.

Activities for wellness tourism may be spiritual, physical, or psychological, but they will all promote health in some way.

Happy Health’s primary focus is on holistic wellbeing by improving chronic illnesses through alternative medicines, physical exercise, nutrition and psychological improvements.

Healing travel

With wellness tourism growing fast globally, Happy Health wants to pioneer this type of tourism in Namibia.

Namibia is a well-known tourist destination. However, Happy Health wants to move away from the typical sun, sea and sand holiday model, that has been the focus of travel for many people throughout the years and towards more alternative types of tourism, such as wellness tourism.

Alongside this, there is an increased awareness and importance being placed on wellbeing in general throughout society; people are more health conscious than they have ever been, and this is reflected in tourists’ holiday choices.

The global pandemic has forced us to prioritise our health; it has encouraged us to visit corners of the country as tourists and for visitors to embrace the more relaxed restrictions.

Therefore, escalating mental and physical solutions to wellbeing through tourism comes at the most opportune time for us all to prioritise and respect this form of self-care.

Apart from promoting holistic wellness, this tourism model helps preserve cultural traditions in certain parts of the world.

It also means that the locals can introduce these practises to others. This ensures that people are always learning about and taking an interest in different cultures.

Happy Health advocates for local and natural products and remedies that have been practised for decades in Namibia to help people self-heal in the most natural way possible. This is Happy Health’s niche, which will set it apart from other wellness retreats.



Primary wellness tourism is when an entire trip is focused on wellness; it is their sole reason for travelling.

Every aspect of a holiday is tailored to wellness.

There is a type of "wellness tourism" in which general tourists incorporate some aspect of wellness into their vacation (for example, a massage on the beach during an all-inclusive vacation).

Statistically, primary wellness tourists spend 178% more than your average tourist does, domestically, and 53% more internationally.

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Namibian Sun 2022-12-04

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