Namibian innovation key driver for competitive advantage

NEO Paints, Namibia’s oldest paint manufacturer, has reaffirmed its commitment to local industry with the introduction of it’s new NEO Xpert Range - a milestine that underscores the strength, skill, and sustainability of Namibian manufacturing.For over 70 years, NEO Paints has remained dedicated to beautifying Namibia. As one of the few local manufacturers that continues to produce its products entirely within the country, this latest development reflects NEO Paints’ vision to elevate the local manufacturing industry.At a time when many industries rely heavily on imports, NEO Paints continues to invest in local production and the new Xpert Range stands as a reflection of our commitment.Commenting on this milestone, Cobus Bruwer, CEO of Neo Paints says:“At Neo Paints we continue to foster and build a culture of innovation and investment in research and development. Toremain responsive to changing market dynamics we encourage creativity and experimentation within the organisation. Innovation runs in symbiose with organisations striving to maintain a competitive advantage.”Bruwer further emphasised that NEO Products are developed with Namibia in mind:“NEO Products are uniquely developed for harsh Namibian conditions and the NEO Xpert Range is a true and successful example of our latest success to find a fitting balance between quality and value as reflected in the range’s competitive price”.Beyond product excellence, NEO Paints’ ongoing investment in research, technology, and human capital reflects its long-term commitment to Namibia’s industrial development. These initiatives align with Namibia’s broader vision for industrialisation under Vision 2030.“NEO Paints fully supports the Government of Namibia’s initiatives to develop the Namibian manufacturing industry and thus we actively take part in initiatives to support the government to develop the economy through a successful public private partnership to achieve our collective goals. We remain committed to ensure that the value created here, stays here.”

Namibian innovation key driver for competitive advantage

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Namibian Sun 2026-02-19

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Namibian innovation key driver for competitive advantage

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Namibian Sun 2026-02-19

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