Metropolitan tells Namibian stories

Metropolitan Namibia has launched a campaign featuring the personal stories of clients who have used financial planning and insurance to protect their families, prepare for retirement and pursue long-term goals.

The The Story Of campaign was launched in Windhoek on Monday and centres on clients and their families from across Namibia.

Metropolitan says the campaign does not use actors or scripted testimonials. Instead, clients tell their stories in their own languages and communities.

Denille Roostee, executive for marketing and communications at Momentum Metropolitan Namibia, said the campaign was intended to reflect the experiences of ordinary Namibians.

“We wanted their truth. When you really listen to someone else’s story, you cannot help but reflect on your own, your children, your parents, the people you have lost, what you are building and the dreams you are still fighting for,” Roostee said.

The stories include a single mother who sacrifices to help her son graduate, a son who is able to give his mother a dignified funeral, and a Namibian reaching retirement after years of working towards financial security.

Metropolitan said the campaign reflects its broader focus on using insurance and financial planning to help clients manage risks and protect their financial goals.

Evangelina Nailenge, Momentum Metropolitan's executive for retail distribution, who delivered the chief executive's address at the launch, said the stories demonstrated the wider social impact of financial security.

“When a Namibian family becomes more financially secure, when a child is given an opportunity, when someone can retire with dignity, or when a family is protected during one of life’s most difficult moments, we are contributing in a small but meaningful way to a stronger Namibia,” she said.

The campaign also highlights Namibia's creative sector. It was filmed in different parts of the country and involved local filmmakers, directors, camera crews, editors, producers and other creative professionals.

Deputy education minister Dino Ballotti, who delivered the keynote address, called on corporate Namibia to invest in local creative talent.

He said corporate spending on marketing could contribute to the development of skills, livelihoods and the wider creative industry.

Metropolitan said the launch was intended as the start of a wider campaign, with the company seeking to feature more stories from its clients.

Roostee said the clients featured in the campaign represented only a small part of the experiences of Metropolitan's wider customer base.

“Behind them are thousands more, thousands of Metropolitan clients, thousands of financial dreams and thousands of Namibian stories still waiting to be heard,” she said.

The campaign now asks Namibians to consider their own financial priorities, including who they want to protect, what they are saving for and how they want to approach retirement.