BrandX opens doors to creatives

Ohlthaver & List’s full service advertising agency, O&L BrandX, announced the launch of CollabX, a new influencer programme that connects creators with the country’s leading brands and opens the door to paid opportunities, industry exposure as well as career growth.CollabX is about inclusivity and impact. It welcomes creators at every stage, valuing originality and engagement over follower numbers and offering a pathway to earn an income while contributing to the growth of the creative economy.Patricia Hoeksema, MD of O&L BrandX, said CollabX allows us to tap into the best creative voices Namibia has to offer and match them with BrandX's clients in ways that deliverauthenticity and measurable impact. "It is about tailored influencer solutions for brands and about contributing to the growth of the creative economy by enabling more people to earn a living through content creation.”To join CollabX, creators simply submit a short online application showcasing who they are and what they do best. Successful applicants move into onboarding, where they receive a Media RateCard template to help define their value and prepare for brand collaborations. From there, they become eligible for paid opportunities, campaigns and exclusive partnerships.CollabX is open to creators at every level. This includes content creators who may not have a large following but consistently produce original and engaging work, nano and micro influencers with smaller niche audiences that offer strong engagement and trusted connections, as well as macro and mega influencers, established voices with a wide reach and significant influence.Local influencer Christopher Freygang said the O&L BrandX team is a professional, focused and transparent team to work with. "They are super friendly, passionate about brand development and marketing and it has been an absolute pleasure working with them. As an influencer, you want to work with an agency that is timely, output-driven and respectful of freedom of expression while consistently achieving all deliverables.”CollabX welcomes creators from every industry, including lifestyle, travel, fitness, entertainment and more, reflecting the endless possibilities for collaboration. Creators can apply now by visiting the O&L BrandX website to join the CollabX community.

BrandX opens doors to creatives

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Namibian Sun 2025-12-15

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BrandX opens doors to creatives

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Namibian Sun 2025-12-15

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