Swift and Kelce post sets Instagram ablaze
Taylor Swift and Travis Kelce’s engagement announcement has shattered Instagram records, briefly crashing the platform and igniting a global social media frenzy.
The Kansas City Chiefs tight end proposed to the 14-time Grammy winner in a five-photo slideshow posted jointly to Instagram on Tuesday afternoon, with the caption: “Your English teacher and your gym teacher are getting married.” One image showcased Swift’s diamond ring.
Within nine minutes, the post had surpassed one million likes. In just over an hour it reached 14 million likes and 452 000 reposts, setting a new benchmark for speed on the platform. According to Meta, the post crossed one million reposts in under six hours – more than any other in Instagram’s history.
By Friday, the joint announcement had accumulated more than 34 million likes, placing it firmly among Instagram’s most popular posts. At one point, the crush of engagement briefly caused Instagram to falter. A Meta spokesperson confirmed: “We fixed an issue that briefly caused some people problems with accessing Instagram. Turns out Instagram needed to process this news, just like everyone else.”
Swift’s name immediately shot to the top of trending topics on Threads, Meta’s rival to X, further underscoring the cultural moment.
Despite the staggering numbers, the couple’s post still trails Lionel Messi’s record-breaking celebration of Argentina’s World Cup triumph, which garnered 74 million likes in December 2022.
Even so, Swift’s feat is historic. Her post reached 10 million likes in just over an hour – the second-fastest ever on the platform – eclipsing Cristiano Ronaldo’s famous chess photo with Messi, which took more than two hours to hit the same milestone.
https://q.my.na/EIU8
The Kansas City Chiefs tight end proposed to the 14-time Grammy winner in a five-photo slideshow posted jointly to Instagram on Tuesday afternoon, with the caption: “Your English teacher and your gym teacher are getting married.” One image showcased Swift’s diamond ring.
Within nine minutes, the post had surpassed one million likes. In just over an hour it reached 14 million likes and 452 000 reposts, setting a new benchmark for speed on the platform. According to Meta, the post crossed one million reposts in under six hours – more than any other in Instagram’s history.
By Friday, the joint announcement had accumulated more than 34 million likes, placing it firmly among Instagram’s most popular posts. At one point, the crush of engagement briefly caused Instagram to falter. A Meta spokesperson confirmed: “We fixed an issue that briefly caused some people problems with accessing Instagram. Turns out Instagram needed to process this news, just like everyone else.”
Swift’s name immediately shot to the top of trending topics on Threads, Meta’s rival to X, further underscoring the cultural moment.
Despite the staggering numbers, the couple’s post still trails Lionel Messi’s record-breaking celebration of Argentina’s World Cup triumph, which garnered 74 million likes in December 2022.
Even so, Swift’s feat is historic. Her post reached 10 million likes in just over an hour – the second-fastest ever on the platform – eclipsing Cristiano Ronaldo’s famous chess photo with Messi, which took more than two hours to hit the same milestone.
https://q.my.na/EIU8
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