Fresh approach for Bank Windhoek's innovative Cancer Apple project

Bank Windhoek has announced that the official launch of its flagship Cancer Apple Project will now take place in February 2026, a decision that aligns with Namibia’s peak apple harvest season.Speaking at the announcement, Bank Windhoek’s Jacquiline Pack explained that the timing would ensure access to the freshest, highest-quality apples while also delivering significant cost savings.“An earlier start to the project calendar will also encourage greater student engagement and participation, laying a solid foundation for another meaningful campaign in the fight against cancer,” she said.While the sale of apples will only begin next February, the public can already support the initiative in two convenient ways: through the e-apple platform on Bank Windhoek’s website or by using a new voluntary donation feature on the Bank Windhoek mobile app, where customers can contribute from as little as N$5.All proceeds go directly to the Cancer Association of Namibia as part of the annual project.Care Pack expressed excitement about the changes, adding: “We are confident that this new schedule will bring far-reaching benefits for our community. Through the Cancer Apple Project, we remain committed to being connectors of positive change and improving the lives of Namibians.”To prepare for this milestone year, Bank Windhoek conducted in-depth research with stakeholders, including one-on-one interviews, focus groups and a public survey on its social media platforms. Nearly 7 000 responses were received, helping the bank shape the project’s next phase after 25 successful years.Since its launch in 2000, the Cancer Apple Project has raised more than N$38.4 million for the Cancer Association of Namibia. The initiative relies on a wide network of sourcing, distribution and dedicated teams who raise funds through the sale of apples, apple juice, and now virtual donations via the website and mobile app.

Fresh approach for Bank Windhoek's innovative Cancer Apple project

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Namibian Sun 2026-02-03

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Fresh approach for Bank Windhoek's innovative Cancer Apple project

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Namibian Sun 2026-02-03

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