Taxis in Namibia: Traditional services and emerging ride-hailing platforms

Traditional taxis have long dominated Namibia’s transportation sector, particularly in urban centres like Windhoek. However, the arrival of ride-hailing platforms like Lefa, InDrive and Yango has reshaped the landscape, offering modern alternatives to the conventional taxi system.Yet, traditional taxis remain the backbone of public transportation in Namibia. Operating primarily in cities and between towns, these shared vehicles usually follow a fixed-route system, making them affordable but not always convenient. Passengers often share rides with others, and taxis only deviate from their routes for an additional fee.A typical taxi fare within Windhoek ranges between N$10 and N$35 per trip, depending on the distance and route. However, the lack of regulation around pricing for private hires often leads to disputes between drivers and passengers, particularly late at night or during peak hours.While traditional taxis are affordable, they face several challenges, including outdated vehicles, inconsistent service quality and safety concerns. Passengers frequently express dissatisfaction with reckless driving, unclean cars, and a lack of transparency in pricing.The rise of ride-hailing platformsThe growing use of smartphones and internet connectivity has paved the way for ride-hailing platforms offering convenience, safety and reliability. Platforms like Lefa, InDrive and Yango are transforming the urban transportation experience.Launched in Namibia in 2018, Lefa is a homegrown ride-hailing platform that has gained popularity for its user-friendly app and focus on passenger safety. Lefa connects passengers with vetted drivers who operate well-maintained vehicles.Lefa’s services include airport transfers, private hires and long-distance trips. The platform has become a favourite among tourists and business travellers for its reliability and transparent pricing, with fares calculated upfront via the app. Additionally, Lefa promotes cashless payments, which are secure and convenient for users.One of Lefa’s standout features is its commitment to safety. Drivers undergo background checks, and passengers can share their ride details with friends or family in real time.InDriveInDrive, an international platform, operates on a unique model that allows passengers to negotiate fares directly with drivers. This peer-to-peer approach has made it popular among cost-conscious commuters who value flexibility.With InDrive, passengers input their destination and propose a fare, which drivers can accept, reject, or counter. This system has proven effective in Namibia, where economic disparities necessitate affordable options.However, InDrive's informal approach to pricing has also raised concerns about fairness and consistency. Additionally, the platform primarily operates on a cash basis, which some passengers view as less secure than cashless systems.YangoYango, a ride-hailing service owned by Russian tech giant Yandex, entered the Namibian market in 2022. Its app-based service offers a streamlined experience with competitive pricing and real-time tracking.One of Yango’s key advantages is its advanced technology, including dynamic routing that reduces wait times and optimises fuel efficiency. Yango also provides a range of service tiers, from budget-friendly rides to premium options, catering to diverse consumer needs.Like Lefa, Yango emphasises cashless payments and transparent fare calculations. However, its global reputation and resources enable it to offer promotions and discounts, making it a strong competitor in Namibia’s growing ride-hailing market.The introduction of ride-hailing platforms has significantly impacted Namibia’s transportation sector, including setting high standards for vehicle maintenance, driver professionalism and customer service, challenging traditional taxis to improve their offerings.Other key benefits include enhanced safety, with features like real-time tracking, driver vetting and cashless payments; Convenience, since rides can be booked via apps and passengers can avoid the hassle of hailing taxis on the street; and finally, economic opportunities for drivers, many of whom appreciate the flexibility of working on their terms.Challenges and the road aheadDespite their advantages, ride-hailing platforms face challenges in Namibia. Regulatory uncertainties and resistance from traditional taxi operators have occasionally led to tensions. Additionally, the high cost of data and limited smartphone penetration in rural areas hinder widespread adoption.Traditional taxi operators argue that ride-hailing services undermine their livelihoods, often accusing them of operating outside regulatory frameworks. To address these concerns, authorities must establish clear guidelines that balance innovation with the protection of traditional operators.As Namibia’s urban centres grow, the demand for efficient and reliable transportation will continue to rise. Collaboration between traditional taxi associations, ride-hailing platforms, and regulators is essential to create a transportation ecosystem that benefits all stakeholders.With proper regulation and innovation, Namibia has the opportunity to build a modern, inclusive transportation system that meets the needs of its citizens and visitors alike.

Taxis in Namibia: Traditional services and emerging ride-hailing platforms

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Namibian Sun 2025-06-16

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Taxis in Namibia: Traditional services and emerging ride-hailing platforms

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Namibian Sun 2025-06-16

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