PUBLIC RELATIONS Martin Kapuka

Public relations (PR) is a unique management activity that aids in the establishment and maintenance of lines of communication between an organisation and the public. To express a brand's message, public relations uses editorial space in newspapers, internet pages, on the radio, and on television shows. Martin Kapuka is an administration and stakeholder liaison officer residing in Ongwediva. "I was able to create strong industry ties thanks to my great PR base. Reflecting on my accomplishments despite my initial lack of understanding of public relations, this endeavour enabled me to graduate as a skilled public relations practitioner."