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PROTECT: For 2025, Ultimate Safaris has committed almost N$500 000 to the LRF. PHOTO: CONTRIBUTED
PROTECT: For 2025, Ultimate Safaris has committed almost N$500 000 to the LRF. PHOTO: CONTRIBUTED

Ultimate Safaris reaffirms commitment to Lion Recovery Fund

Elizabeth Kheibes
Ultimate Safaris has reaffirmed its support for lion conservation by continuing its partnership with the Lion Recovery Fund (LRF) into 2025.

The LRF, established in 2017 by the Wildlife Conservation Network and Leonardo DiCaprio Foundation (now Re:wild), funds impactful conservation projects across Africa. Since its inception, the fund has directed nearly N$780 million towards lion conservation, including N$108 million in 2024 alone.

Jason Nott, director of Ultimate Safaris' Conservation Travel Foundation, highlighted the significance of this ongoing partnership: "We see our involvement with the LRF as vital for supporting lion conservation beyond our operational scope while enhancing crucial work in Namibia."

As a founding member of the Lionscape Coalition in 2019, Ultimate Safaris joined other top African tourism operators in supporting lion conservation in areas both within and beyond their operational scope through the LRF.

The coalition’s philanthropic efforts aim to protect lions even in remote areas with little or no tourism activity.

Impactful work

In 2020, Tristan Cowley, Ultimate Safaris’ CEO and founder of the Conservation Travel Foundation (CTF), played an integral role by serving on the LRF granting committee.

"For 2025, Ultimate Safaris has committed almost N$500 000 to the LRF," the company said in a recent statement.

This contribution complements broader conservation initiatives led by the CTF and LRF, which has spearheaded lion-focused efforts in partnership with organisations like the environment ministry, the Lion Ranger Programme, the Desert Lion Conservation Trust, TOSCO, Ombonde Research Team, Kwando Carnivore Project and Namibia Lion Trust.

"In 2024, these efforts funnelled over N$6 million into projects in Namibia’s north-west and north-east regions, addressing human-lion conflict through innovative solutions such as lion-proof kraals to safeguard livestock, lion collars, and early warning systems to monitor and mitigate risks and financing support vehicles for a rapid response unit to assist communities in resolving conflicts with lions," Ultimate Safaris said.

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Namibian Sun 2025-12-19

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