Cultural expos safeguard our identity – PM
...Attract local and international tourism
Kuugongelwa-Amadhila encouraged all Namibians to support the preservation, promotion and development of the country's cultures.
Cultural showcases are vital for our society because they help preserve and promote Namibian cultures, safeguarding our identity and attracting local and international tourism.
This according to Prime Minister Saara Kuugongelwa-Amadhila, who was addressing exhibitors at the official opening of the Ehao Cultural Expo on Tuesday in Okahao.
She said business expos have proven to be effective and efficient mechanisms for promoting business at all levels of the community, as they bring together various areas of business under one roof.
“Cultural products are also important contributors to business growth and our different cultures boast a wide range of cultural products that are unique and can attract premium prices in international markets. We also have indigenous technologies that can serve as a basis for industrial development,” she said.
Kuugongelwa-Amadhila added that government policies seek to support the research and development of indigenous knowledge, including protection of copyright of indigenous products and technologies.
She further encouraged all Namibians to support the preservation, promotion and development of the country’s different cultures - not only to help safeguard cultural identity, but also to ensure that the country optimises benefits from its cultures and traditions through generations.
Networking
“Cultural expos also promote trade and encourage business networking, which supports increased business activity and economic growth. Through the platform of expositions, small and medium-sized enterprises [SMEs] have the opportunity to market their products to an increased clientele and establish contacts with established businesses.
"These contacts can blossom into business relations that can propel SMEs to higher growth; in doing so, supporting our national aspirations to establish forward and backward economic linkages and to leverage the potential of SMEs to create jobs and reduce poverty and inequalities,” Kuugongelwa-Amadhila said.
This is the second edition of the Ehao Cultural Expo after it was halted for three years following the Covid-19 pandemic.
The prime minister encouraged exhibitors to optimise their participation at the expo to increase their trade and forge new partnerships, as well as to come up with innovative ideas to add more value to their products.
The expo is being held under the theme: ‘Connecting businesses towards creating the future’.
– [email protected]
This according to Prime Minister Saara Kuugongelwa-Amadhila, who was addressing exhibitors at the official opening of the Ehao Cultural Expo on Tuesday in Okahao.
She said business expos have proven to be effective and efficient mechanisms for promoting business at all levels of the community, as they bring together various areas of business under one roof.
“Cultural products are also important contributors to business growth and our different cultures boast a wide range of cultural products that are unique and can attract premium prices in international markets. We also have indigenous technologies that can serve as a basis for industrial development,” she said.
Kuugongelwa-Amadhila added that government policies seek to support the research and development of indigenous knowledge, including protection of copyright of indigenous products and technologies.
She further encouraged all Namibians to support the preservation, promotion and development of the country’s different cultures - not only to help safeguard cultural identity, but also to ensure that the country optimises benefits from its cultures and traditions through generations.
Networking
“Cultural expos also promote trade and encourage business networking, which supports increased business activity and economic growth. Through the platform of expositions, small and medium-sized enterprises [SMEs] have the opportunity to market their products to an increased clientele and establish contacts with established businesses.
"These contacts can blossom into business relations that can propel SMEs to higher growth; in doing so, supporting our national aspirations to establish forward and backward economic linkages and to leverage the potential of SMEs to create jobs and reduce poverty and inequalities,” Kuugongelwa-Amadhila said.
This is the second edition of the Ehao Cultural Expo after it was halted for three years following the Covid-19 pandemic.
The prime minister encouraged exhibitors to optimise their participation at the expo to increase their trade and forge new partnerships, as well as to come up with innovative ideas to add more value to their products.
The expo is being held under the theme: ‘Connecting businesses towards creating the future’.
– [email protected]
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