Cultivating growth beyond profit in Namibia

Choppies on an expansion spree
Choppies has always kept the interests of the local communities in mind.
Aurelia Afrikaner
Since its opening in 2017, Choppies has emerged not merely as a supermarket retail giant, but as a symbol of socioeconomic development in Namibia.

With its initial stores strategically placed in the northern regions, as well as Walvis Bay and Windhoek, Choppies has steadily grown, boasting 18 branches to date.

However, their ambitions extend far beyond mere expansion. Their mission is nothing short of transformative.

Aiming towards creating 50 branches within the next five years, Choppies is not just about profit. Their core ethos revolves around job creation, economic stimulation and fostering growth in rural areas.

Furthermore, the company aspires to be recognised not just as a regional entity but as a national business with a profound impact on local communities.

What sets Choppies apart is their commitment to sourcing products locally while also tapping into neighbouring markets. While they procure a significant portion of their products from South Africa, they prioritise supporting Namibian farmers for their fruits and vegetables. This dual approach not only ensures quality but also bolsters local economies and the agricultural sector.

In their pursuit of expansion, Choppies has already employed 840 individuals, with plans to significantly increase this number by between 120 and 140 through in-house training initiatives. By investing in human capital, they not only enhance their workforces’ skills but also contribute to the overall employability and prosperity of the regions they operate in.

Still, Choppies' impact transcends economic metrics. Their commitment to social responsibility is palpable, as evidenced by their support for vulnerable communities in areas where they operate.

According to country manager Deon Bauermeister, their dedication to alleviating hunger takes precedence over other philanthropic endeavours. "I cannot donate to sports or any other cause while I know there are people who have not eaten," he said

Choppies' holistic approach to business exemplifies a paradigm shift in corporate responsibility. They are not content with just turning a profit; their success is intertwined with the prosperity of the communities they serve.

As they continue to expand their footprint across Namibia, Choppies is not just building stores; they are cultivating a legacy of sustainable growth and social impact.

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Namibian Sun 2024-04-25

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Premier League: Manchester United 4 vs 2 Sheffield United | Everton 2 vs 0 Liverpool | Crystal Palace 2 vs 0 Newcastle | Wolves 0 vs 1 Bournemouth | Arsenal 5 vs 0 Chelsea LaLiga: Sevilla 2 vs 1 Mallorca SerieA: AC Milan 1 vs 2 Inter Milan | AS Roma 1 vs 3 Bologna European Championships Qualifying: Coventry City 2 vs 3 Hull City | Leicester City 5 vs 0 Southampton | Middlesbrough 3 vs 4 Leeds United English Championship: Coventry City 2 vs 3 Hull City | Leicester City 5 vs 0 Southampton | Middlesbrough 3 vs 4 Leeds United Katima Mulilo: 15° | 34° Rundu: 15° | 34° Eenhana: 15° | 35° Oshakati: 17° | 34° Ruacana: 17° | 35° Tsumeb: 18° | 33° Otjiwarongo: 14° | 31° Omaruru: 17° | 34° Windhoek: 15° | 29° Gobabis: 17° | 31° Henties Bay: 15° | 21° Wind speed: 22km/h, Wind direction: S, Low tide: 10:02, High tide: 04:02, Low Tide: 22:08, High tide: 16:27 Swakopmund: 15° | 16° Wind speed: 27km/h, Wind direction: SW, Low tide: 10:00, High tide: 04:00, Low Tide: 22:06, High tide: 16:25 Walvis Bay: 15° | 23° Wind speed: 35km/h, Wind direction: SW, Low tide: 10:00, High tide: 03:59, Low Tide: 22:06, High tide: 16:24 Rehoboth: 16° | 31° Mariental: 19° | 32° Keetmanshoop: 19° | 32° Aranos: 20° | 33° Lüderitz: 14° | 25° Ariamsvlei: 18° | 31° Oranjemund: 14° | 21° Luanda: 26° | 29° Gaborone: 18° | 31° Lubumbashi: 12° | 26° Mbabane: 15° | 20° Maseru: 12° | 26° Antananarivo: 14° | 26° Lilongwe: 14° | 27° Maputo: 20° | 27° Windhoek: 15° | 29° Cape Town: 16° | 24° Durban: 18° | 23° Johannesburg: 18° | 25° Dar es Salaam: 23° | 26° Lusaka: 18° | 29° Harare: 15° | 29° Currency: GBP to NAD 23.74 | EUR to NAD 20.37 | CNY to NAD 2.62 | USD to NAD 18.99 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.34 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.72 | ZWL to NAD 0.04 | BRL to NAD 3.72 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.27 | USD to AOA 834.06 | USD to BWP 13.85 | USD to EGP 47.85 | USD to KES 134.48 | USD to NGN 1277.03 | USD to ZAR 18.99 | USD to ZMW 26.3 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74513.94 Up +0.68% | Namibian Stock Exchange (NSX) Overall Index 1545.38 Up +1.53% | Casablanca Stock Exchange (CSE) MASI 13281.24 Up +0.26% | Egyptian Exchange (EGX) 30 Index 25917.59 Down -3.21% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 325.38/OZ UP +0.39% | Copper US$ 4.50/lb UP +1.52% | Zinc US$ 2 857.60/T UP 1.82% | Brent Crude Oil US$ 87.79/BBP DOWN -0.0023 | Platinum US$ 904.66/OZ UP +0.28% Sport results: Premier League: Manchester United 4 vs 2 Sheffield United | Everton 2 vs 0 Liverpool | Crystal Palace 2 vs 0 Newcastle | Wolves 0 vs 1 Bournemouth | Arsenal 5 vs 0 Chelsea LaLiga: Sevilla 2 vs 1 Mallorca SerieA: AC Milan 1 vs 2 Inter Milan | AS Roma 1 vs 3 Bologna European Championships Qualifying: Coventry City 2 vs 3 Hull City | Leicester City 5 vs 0 Southampton | Middlesbrough 3 vs 4 Leeds United English Championship: Coventry City 2 vs 3 Hull City | Leicester City 5 vs 0 Southampton | Middlesbrough 3 vs 4 Leeds United Weather: Katima Mulilo: 15° | 34° Rundu: 15° | 34° Eenhana: 15° | 35° Oshakati: 17° | 34° Ruacana: 17° | 35° Tsumeb: 18° | 33° Otjiwarongo: 14° | 31° Omaruru: 17° | 34° Windhoek: 15° | 29° Gobabis: 17° | 31° Henties Bay: 15° | 21° Wind speed: 22km/h, Wind direction: S, Low tide: 10:02, High tide: 04:02, Low Tide: 22:08, High tide: 16:27 Swakopmund: 15° | 16° Wind speed: 27km/h, Wind direction: SW, Low tide: 10:00, High tide: 04:00, Low Tide: 22:06, High tide: 16:25 Walvis Bay: 15° | 23° Wind speed: 35km/h, Wind direction: SW, Low tide: 10:00, High tide: 03:59, Low Tide: 22:06, High tide: 16:24 Rehoboth: 16° | 31° Mariental: 19° | 32° Keetmanshoop: 19° | 32° Aranos: 20° | 33° Lüderitz: 14° | 25° Ariamsvlei: 18° | 31° Oranjemund: 14° | 21° Luanda: 26° | 29° Gaborone: 18° | 31° Lubumbashi: 12° | 26° Mbabane: 15° | 20° Maseru: 12° | 26° Antananarivo: 14° | 26° Lilongwe: 14° | 27° Maputo: 20° | 27° Windhoek: 15° | 29° Cape Town: 16° | 24° Durban: 18° | 23° Johannesburg: 18° | 25° Dar es Salaam: 23° | 26° Lusaka: 18° | 29° Harare: 15° | 29° Economic Indicators: Currency: GBP to NAD 23.74 | EUR to NAD 20.37 | CNY to NAD 2.62 | USD to NAD 18.99 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.34 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.72 | ZWL to NAD 0.04 | BRL to NAD 3.72 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.27 | USD to AOA 834.06 | USD to BWP 13.85 | USD to EGP 47.85 | USD to KES 134.48 | USD to NGN 1277.03 | USD to ZAR 18.99 | USD to ZMW 26.3 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74513.94 Up +0.68% | Namibian Stock Exchange (NSX) Overall Index 1545.38 Up +1.53% | Casablanca Stock Exchange (CSE) MASI 13281.24 Up +0.26% | Egyptian Exchange (EGX) 30 Index 25917.59 Down -3.21% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 325.38/OZ UP +0.39% | Copper US$ 4.50/lb UP +1.52% | Zinc US$ 2 857.60/T UP 1.82% | Brent Crude Oil US$ 87.79/BBP DOWN -0.0023 | Platinum US$ 904.66/OZ UP +0.28%