Made in Namibia: Family legacy fuels Shilongo’s expansion drive
56 years of making unique Namibian leather products
With a brand-new Windhoek factory on the cards, the next generation of the Shilongo family is scaling the business while staying true to its local roots and community focus.
Shilongo Leatherworks is considering setting up a new and upgraded manufacturing facility in Windhoek as part of its national expansion plan, with factory manager Naftal Shilongo pledging to continue the legacy of his parents, who started the proudly Namibian company over five decades ago.
Speaking to Namibian Sun this week during a roadshow stop at Grill Master in Rundu, Shilongo said the family business, which began with his father handcrafting leather products and his mother selling them at local markets, has grown into a nationwide brand.
Despite humble beginnings, Shilongo Leatherworks today operates branches in Windhoek, Okahandja and Ongwediva and employs about 90 people, most without formal qualifications.
“We were born in this business. After school, we’d join our parents at work," Shilongo said.
"We’ve seen the whole journey – from making shoes in the backyard to running a full factory. Now I’m the factory manager, and my younger sister, Finna, is also part of the team,” he said.
Unique craftsmanship
The company’s ongoing roadshow is part of efforts to connect with customers across the country, especially in underserved towns like Rundu, where there are many loyal supporters.
“We only have branches in a few towns, but the demand is national. So, we’re coming to the people. We’re also offering winter specials – our top-selling Folded Brown vellie is now going for N$700 instead of N$999, or two pairs for N$1 200. We’re doing this because we understand the economy and want everyone to own a piece of Shilongo,” he said.
Shilongo also took the opportunity to warn customers against counterfeit products, advising them to look out for the brand's official logos on the soles and inside the shoes.
Looking to the future, Shilongo said the company wants to manufacture more locally to reduce reliance on imports and contribute more meaningfully to job creation.
“There’s so much we can do – police belts, shoes, uniforms. But we need government support. If we can get investment, we can set up a factory right here in Rundu,” he said.
Shilongo Leatherworks, founded in 1968, remains 100% Namibian-owned and employs Namibians from all walks of life.
“We don’t ask for qualifications. We take people with skills – people from the street even – and train them. That’s what our business stands for,” he said.
Speaking to Namibian Sun this week during a roadshow stop at Grill Master in Rundu, Shilongo said the family business, which began with his father handcrafting leather products and his mother selling them at local markets, has grown into a nationwide brand.
Despite humble beginnings, Shilongo Leatherworks today operates branches in Windhoek, Okahandja and Ongwediva and employs about 90 people, most without formal qualifications.
“We were born in this business. After school, we’d join our parents at work," Shilongo said.
"We’ve seen the whole journey – from making shoes in the backyard to running a full factory. Now I’m the factory manager, and my younger sister, Finna, is also part of the team,” he said.
Unique craftsmanship
The company’s ongoing roadshow is part of efforts to connect with customers across the country, especially in underserved towns like Rundu, where there are many loyal supporters.
“We only have branches in a few towns, but the demand is national. So, we’re coming to the people. We’re also offering winter specials – our top-selling Folded Brown vellie is now going for N$700 instead of N$999, or two pairs for N$1 200. We’re doing this because we understand the economy and want everyone to own a piece of Shilongo,” he said.
Shilongo also took the opportunity to warn customers against counterfeit products, advising them to look out for the brand's official logos on the soles and inside the shoes.
Looking to the future, Shilongo said the company wants to manufacture more locally to reduce reliance on imports and contribute more meaningfully to job creation.
“There’s so much we can do – police belts, shoes, uniforms. But we need government support. If we can get investment, we can set up a factory right here in Rundu,” he said.
Shilongo Leatherworks, founded in 1968, remains 100% Namibian-owned and employs Namibians from all walks of life.
“We don’t ask for qualifications. We take people with skills – people from the street even – and train them. That’s what our business stands for,” he said.
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