EU invests in local crafters
N$1 million project to empower Namibian artisans
Khomas and Zambezi crafters took part in practical workshops focused on product development, pricing, packaging and storytelling.
Artisans from Namibia’s Khomas and Zambezi regions have gained vital skills to grow their craft businesses through an EU-funded training initiative.
The EU-Namibia Craft Project, supported by the Cultural Relations Platform, provided practical workshops focused on product development, pricing, packaging and storytelling.
Held at the Penduka Training Centre in Windhoek from 28 to 30 April and 6 to 8 May, the sessions offered hands-on guidance to artisans specialising in jewellery, beadwork and corporate gifts – helping them transform creative ideas into market-ready products.
Ahead of the training, participants showcased and sold their handmade goods at the /Ae //Gams Arts and Cultural Festival on 25 and 26 April.
They also hosted mini sessions to share skills and techniques.
The event was supported by the City of Windhoek and the EU Delegation to Namibia.
Ian Dupont, deputy head of mission of the EU Delegation to Namibia, emphasised the cultural and economic value of the project at the closing ceremony.
“Crafts connect heritage with innovation. It is about more than what we make with our hands – it’s about telling stories, preserving identities and creating livelihoods," Dupont said.
"We are investing N$1 million to support crafters in Khomas and Zambezi, helping them refine their products, build confidence and access new markets.”
Sharing stories through craft
Senior consultant Annie Symonds, who led the training, said the focus was not only on what artisans create but also on how they think about pricing, packaging and storytelling.
"And most importantly, how they share their stories. It’s about creating sustainable businesses rooted in creativity and culture," Symonds said.
For many artisans, the workshop marked a turning point.
“This is the first time I’ve received real support to turn my ideas into products that can sell in shops,” said participant Jason Hangara. “I’ve learned so much already. Thank you for the experience of a lifetime.”
Facilitators included Anabel Loubser, Gabi Woker and assistant Klara Loubser. Partners on the project include the City of Windhoek, the Namibia Arts Association, Penduka Village and Emergo Communications.
The next round of training will take place in June in the Zambezi region, with a focus on business development and trainer preparation in crafts such as pottery, basket weaving, wood carving and textiles. Plans are also underway to collaborate with academic institutions and craft centres for long-term impact.
The EU-Namibia Craft Project, supported by the Cultural Relations Platform, provided practical workshops focused on product development, pricing, packaging and storytelling.
Held at the Penduka Training Centre in Windhoek from 28 to 30 April and 6 to 8 May, the sessions offered hands-on guidance to artisans specialising in jewellery, beadwork and corporate gifts – helping them transform creative ideas into market-ready products.
Ahead of the training, participants showcased and sold their handmade goods at the /Ae //Gams Arts and Cultural Festival on 25 and 26 April.
They also hosted mini sessions to share skills and techniques.
The event was supported by the City of Windhoek and the EU Delegation to Namibia.
Ian Dupont, deputy head of mission of the EU Delegation to Namibia, emphasised the cultural and economic value of the project at the closing ceremony.
“Crafts connect heritage with innovation. It is about more than what we make with our hands – it’s about telling stories, preserving identities and creating livelihoods," Dupont said.
"We are investing N$1 million to support crafters in Khomas and Zambezi, helping them refine their products, build confidence and access new markets.”
Sharing stories through craft
Senior consultant Annie Symonds, who led the training, said the focus was not only on what artisans create but also on how they think about pricing, packaging and storytelling.
"And most importantly, how they share their stories. It’s about creating sustainable businesses rooted in creativity and culture," Symonds said.
For many artisans, the workshop marked a turning point.
“This is the first time I’ve received real support to turn my ideas into products that can sell in shops,” said participant Jason Hangara. “I’ve learned so much already. Thank you for the experience of a lifetime.”
Facilitators included Anabel Loubser, Gabi Woker and assistant Klara Loubser. Partners on the project include the City of Windhoek, the Namibia Arts Association, Penduka Village and Emergo Communications.
The next round of training will take place in June in the Zambezi region, with a focus on business development and trainer preparation in crafts such as pottery, basket weaving, wood carving and textiles. Plans are also underway to collaborate with academic institutions and craft centres for long-term impact.
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