Hei reiterates call for fair broadcasting deals

African Stars chairman Salomo Hei has called on football clubs and media houses to reach mutually beneficial agreements on broadcasting rights.

Hei emphasised that clubs stand to gain significantly from broadcasting and streaming platforms, provided there is proper consultation and fair compensation.

Speaking on the In the Mix Africa show, Hei expressed concern over media companies covering matches without engaging clubs beforehand.

“I am not against broadcasters airing matches, but the bone of contention is about benefits and consultation,” said Hei.

“As a football club, we have rejected the broadcasting of our matches without benefiting from it.

“A football club is a product, and we will not simply give away broadcasting rights for free as if we do not have expenses.”

Hei stressed that improved cooperation between clubs and broadcasters could create value for both parties, particularly through structured agreements.

Call for professional approach

Drawing comparisons with international football, Hei said Namibian clubs risk falling behind if they continue allowing free broadcasts.

“If you look at football clubs around the world, selling their product to broadcasters is one of the main sources of income,” he said.

Globally, football clubs generate significant revenue through the sale of media rights to television networks, streaming platforms and radio stations.

These rights are often centrally managed by leagues and sold to broadcasters, with revenue distributed among clubs.

Hei warned that the current approach is hindering the professional growth of the Namibia Premier Football League.

“In Namibia, it is still seen as a favour by broadcasters, and that is something we as a country must move away from,” he added.

Hei urged broadcasters to engage clubs directly to establish fair agreements that benefit both sides.

“I am sure broadcasters can generate revenue through advertising during live matches, and those proceeds can be shared with the football club,” he said.

“We can also agree on a fixed amount and formalise it through a signed deal.”

Title race heats up

Meanwhile, African Stars lead the league standings, holding a one-point advantage over Eeshoke Chula Chula.

The club still has key fixtures remaining, including matches against King Kauluma Palace, Eeshoke Chula Chula (away in the north), and two home games against Unam FC and FC Ongos.

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