MTC scraps SMS recharge bonus

MTC will discontinue its free, stand-alone SMS bonus on airtime recharges from 10 September, citing a shift toward data-based communication platforms such as WhatsApp and other over-the-top (OTT) services. In a press statement issued on Tuesday, the company said the change is aimed at improving network efficiency and focusing on “value-driven” digital services. MTC added that SMS benefits remain available within existing bundles like Aweh, T49 and postpaid packages, meaning only the recharge-linked bonus is being removed. The operator said the decision reflects changing customer behaviour rather than a reduction in core SMS services.

-Phillipus Josef