Why you need a music manager

12 July 2019 | Columns

A music manager does not necessarily have to be someone with a lot of experience, but having the right music manager on your team is as important as having the right players.

Many musicians in Namibia play both roles - that of being the talent (artist), and the manager. This week I want to discuss why having a music manager is important for your brand. This may not just apply to musicians, but creatives in general. As I stated earlier, a manager does not have to be someone who has been in the industry for years. Although it's nice to have someone with connections, a motivated friend who learns the ropes with you can also be a great ally. The bottom line is that having a manager brings many benefits you may need to grow your brand.

Some of the benefits of having this team member on board include adding credibility to your brand, allowing you to concentrate on making music, and creating a separation between you and the industry.

Adding credibility is admittedly old fashioned, but still very true. I believe having a manager often lends an air of seriousness to what you are doing that stands out more than you operating on your own behalf. It demonstrates that you have convinced someone to get into business with you already, which always makes it easier for other people to be convinced too, and for them to listen to what you say and eventually get on board. Moreover, a manager suggests a certain amount of professionalism; in other words, the entertainment industry stakeholders and key players tend to assume that a manager will respond to emails and phone calls before a musician, which once again demonstrates professionalism.

Secondly, having a manager gives you the time as an artist to concentrate on creating art. You know how challenging life can get when you are trying to do everything on your own. As the talent it is important to oversee the administrative work, but you do not necessarily have to be the one to email journalists, call venues when you are having a concert, talk to designers, do your social media, reply to emails and answer calls. You are better off concentrating on rehearsing, writing and recording music. Having a manager frees you and actually lets you do your job - being an artist. Imagine how much further you could get with your music if you actually just got to do music? A manager can make that happen.

Thirdly, having a manager creates a separation between you and the industry. It is not always easy for an artist to reach out to radio presenters, record labels, music journalists and other people within the business. For a music manager that task is a little easier to handle.

As a musician, it's not always easy to make phone calls to music journalists, radio, labels and other people within the business - or at least to get calls back. For a music manager, that task is a little easier to tackle. People within the industry often have to have very frank discussions about your music that they don't always want to have with you.

In this edition, Miss Namibia 2019 Nadja Breytenbach elegantly graces our cover and shares what she intends to do during her reign. tjil also caught up with popular disk jockey, DJ Castro. Enjoy these and other exciting entertainment news. Until next time, it's goodbye for now.



[email protected]; @MichaelMKAY on Twitter

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