Wapeka: A new kid on the block

These cleaning detergents came into existence as of January 2019, in line with a New Year’s resolution.

15 March 2019 | People

Michelline Nawatises

Wapeka Cleaning Materials is a proudly Namibian cleaning materials, chemicals, toiletries and cleaning equipment business, which is run by two ambitious young men, Shetu Nghole and Tudiminapo Shindume.

Wapeka manufactures different types of cleaning detergents in Namibia. Among these is a dishwashing liquid, a pine gel, a lemon air freshener and an all-purpose cleaner.

It is a tight and a very sensitive market, as hygiene is crucial, and there has always been an imbalance between supply and demand when it comes to detergents.

There are current and future technologies, including online buying platforms.

“Wapeka is an Oshiwambo word that means ‘clean’ or signifies tidiness, so we would say it’s more than just a name,” Nghole said.

Wapeka markets its products through social media platforms.

It is a well-known fact that the Fourth Industrial Revolution has changed how we do things in the world.

“We have analysed that today's consumers turn to the almighty Google or their friendship base on social media when they need a service, product or have a problem, in order to solve it,” Nghole said.

This means the fundamentals of marketing in the digital age has changed as well, and there is a big shift from the old marketing strategies, hence online services are ideal to market Wapeka’s products, and due to the way customer behaviour has shifted, it’s now easier than ever to hit their target audience.

Wapeka’s products are among the best.

“They are very user-friendly and their durability is out of this universe,” Nghole said, when asked what the benefits. “It’s the very best in the entire country.”

Their products are of a special quality, and made in Namibia for Namibians, to ensure a clean and hygienic Namibian society.

They are strong, user-friendly and environmentally sound, meaning they do not have negative impacts on users and the environment.

“Secondly, we do understand the economic situation that is currently facing our country and its people, hence our prices are crafted in such a way that they give hope and do not take away much from Namibian citizens, because these are Namibian products for Namibians.”

Wapeka cleaning materials are designed for most sectors, if not all.

“Our products can be used at school hostels, government and private offices, carwashes, houses and in every corner of this country (in both rural and urban areas), where hygiene is the top priority,” Nghole added.

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