Upping our game

Y-not's boss chats to tjil about the improvement in the quality and standards of concerts and shows in the country.

22 February 2019 | Art and Entertainment

Founder of Y-not record label, Fernando Carlos says that in order for event organisers to retain an audience for their future events, they should be creative and portray a sense of professionalism at all times.

In an interview with tjil, Carlos says that people should do away with the perception that people only show up to an event when a well-established artist is in the line-up or an international act is flown in.

He says that it all lies in the production, adding that if an event is well-marketed and if everything was on point, one is very likely to retain that audience for a future event.

“People like nice things - that's a fact. This is why I say if the production is on point and there was creativity involved, the chances of succeeding the next time are very high. It does not matter if it's a local artist or an international act performing, people will go to a show if it's wellmarketed,” Carlos said.

However, Carlos adds that at the moment, the entertainment industry is rectifying the wrongs incurred in the past, especially by the then event organisers.

He pointed out that issues of artists performing on small stages, poor quality sound systems and people not feeling safe at events. These things, he says, are becoming a thing of the past.

“In the past you would hear that people fought at a show where even guns were involved, however, nowadays, it is unlikely to hear of such things happening and this is because the event organisers learnt from past mistakes and try now, by all means, to avoid such incidents,” Carlos said.

Carlos says the wrongs done in the past are the reason why there is a low turnout at events at the moment.

He argues that in Namibian towns have approximately over 80 000 inhabitants but to have an audience of about 500 remains a challenge.

“If you look at a town like Otjiwarongo with about 70 000 inhabitants, luring a crowd of 1 000 should not be a difficult task, however, that is the reality we are faced with and we should work hard to address it,” Carlos said.

Meanwhile Y-Not is one of the record labels in Otjiwarongo which is doing extremely well as they are known for the famous annual show known as the Bush Party.

Carlos said that the Bush Party attracts an audience of about 2 500 people, however, he explained that it is not an easy feat as the cost involved of inviting international acts and well-established local artists is very high, as well as securing a proper sound system.

This forces the label to rely on sponsorships from companies which have over the years supported them very well.

When asked why the Bush Party is always regarded as a success, Carlos said that apart from the international acts on the line-up, the main focus is on the production where they make sure the audience is thrilled.

He said the safety of the audience is also one of the top priorities.

“When it comes to the Bush Party, hard work is key and we always try to provide a better show than that of the previous year. We make sure the security is tight, sound is on point and that our artists are treated with the utmost respect,” Carlos said.

He said that Y-not is currently busy preparing for the Let's Unite Music Concert scheduled to take place at the Otjiwarongo Mokati Stadium on 30 March.

Various Namibian DJs and artists will be performing. Tickets are available at Computicket.

KENYA KAMBOWE

Similar News

 

Expanding his creative palate

2 days ago - 24 May 2019 | Art and Entertainment

tjil got to interview rapper KK about his new music and his move to content creation, fashion and modelling. The rapper told tjil that it...

NAM Comedy Circle back with more jokes

2 days ago - 24 May 2019 | Art and Entertainment

The popular stand-up comedy event regularly metamorphoses into a party with the Hilton Hotel offering prizes ranging from complimentary cocktails to a massage at the...

Erick ready for his one-man comedy show at Beacon...

2 days ago - 24 May 2019 | Art and Entertainment

Lovers of comedy can look forward to the first edition of a one-man comedy show at the Beacon Lodge tomorrow with comedian Erich Nepembe.Adding a...

NTN workers allege unethical practices

2 days ago - 24 May 2019 | Art and Entertainment

The NTN facilities officer, Raphael Ndana, who was speaking on behalf of the disgruntled employees, demanded a meeting with the company's board of directors to...

Liina Kaandjetu drops Kakutu Ndjimba

2 days ago - 24 May 2019 | Art and Entertainment

We wouldn't be surprised if many of you haven't heard the name Liina Kaandjetu yet, because if all of you had, tjil wouldn't continue to...

Student of the game

2 days ago - 24 May 2019 | Art and Entertainment

With his hit song Mamase featuring Male Artist of The Year Kalux, That I Like featuring LSD and The Fallen Angel EP, Profit is hard...

Fashion model doing her thing

2 days ago - 24 May 2019 | Art and Entertainment

Rahab Inghalwa has been doing professional fashion modelling for three years and has since branched out to selling women's clothes and accessories. She launched her...

Gazza's in the bizniz

2 days ago - 24 May 2019 | Art and Entertainment

Enlightening tjil on his Rwandan excursion, Gazza said the summit was aimed at discussing ways of transforming Africa and ensuring that the continent becomes self...

There is no school like the old school

2 days ago - 24 May 2019 | Art and Entertainment

Doctatainment will be taking their followers back in time to the most chilled vibe in entertainment and showcasing the best of the 80's and 90's...

Dealing in leather

2 days ago - 24 May 2019 | Art and Entertainment

From wallets, duffle bags, back packs, fanny packs and everything in between, Mohenn has all the leather accessories you need to stay fresh. Speaking to...

Latest News

10% water hike coming

2 days ago - 24 May 2019 | Disasters

The City of Windhoek has proposed a 10% water and 5% sewer tariff hike to come into effect in July. The City's recently announced...

Low earners excluded from drought...

2 days ago - 24 May 2019 | Disasters

Households with a combined income of more than N$2 600 will not qualify for state drought assistance, which has effectively excluded even low-level civil servants...

How did we get here?

2 days ago - 24 May 2019 | Opinion

How did we get to a situation, as a country, where our government is asking already struggling workers to donate 2% of the salaries as...

AMTA ends Fysal agreement

2 days ago - 24 May 2019 | Agriculture

Fysal Fresh Produce is to retrench 60 employees at the end of this month after its contract with the Agro-Marketing Trading Agency (AMTA) was terminated....

Geingob grills Nanso

2 days ago - 24 May 2019 | Education

The Namibia National Students Organisation (Nanso) leadership received a grilling from President Hage Geingob on Wednesday during a meeting to discuss a number of issues,...

Fallout over 2% tax

2 days ago - 24 May 2019 | Economics

Political parties and analysts have called on the government to abandon a plan to introduce a “voluntary” 2% tax to fund drought relief.Prime Minister Saara...

Bild challenges Guibeb

2 days ago - 24 May 2019 | International

The German newspaper Bild has rubbished a claim by the Namibian ambassador to Germany, Andreas Guibeb, that no arrest warrant had been issued against him.The...

Namibia ranks poorly for diversity

2 days ago - 24 May 2019 | Cultural

For a country that is described by many as one of the most diverse in the world, Namibia has ranked fairly poorly in a new...

Business ponders mass exodus

2 days ago - 24 May 2019 | Business

A recent survey by the Economic Policy Research Association (EPRA) of close to 600 businesses concerned about the government's policy direction shows that a staggering...

Load More