Ultimate girl power
Sally Boss Madam is taking Namibian sound to the next level.
01 November 2019 | Art and Entertainment
This is a common statement, which one would think the majority of people understand, but it is not really the case. Music fans have always enjoyed the luxury of witnessing the glorious stages of artists who have hit the scene, and they do not necessarily care too much about the hardships or process that these artists go through to deliver desirable experiences. One such musician who we think embodies an unpolluted artistic character is Sally Boss Madam, because today music fans enjoy her so much, to a point where it just seems as if she popped up out of nowhere. On her forthcoming album, slated for release at the end of November, Sally Boss Madam reflects on how hard work and staying true to herself has made her a “lucky girl” in such a challenging industry. She is a bastion of undeniable music talent. Her music has been reigning in the industry ever since she unleashed her debut album a few years ago. While wrapping up her new album titled Lucky Girl, the singer made time to brief tjil on what to expect from the project. Speaking on the sound direction she took, the singer mentioned that Lucky Girl has a very urban sound and emphasised that it is going to sound different from her previous albums.
“I am the type of artist that takes their time when it comes to working on albums.
This one took me about two years.
“I have no intention of recreating Boss Madam, and it is one thing I want people to understand, because I can't be wearing the same hat all the time. I am really excited for my fans to hear what I have been working on.”
She divulged that she had to do a lot of soul-searching for the album, adding it took a lot of rerecording and scrapping. There was a certain way she wanted to sound and admitted she could not bring it across last year.
“I could not do it vocally and that is because sometimes you have to allow growth to happen. There are certain things that I can do now, vocally, that I couldn't do a few years back,” Sally Boss Madam said.
She maintains that Lucky Girl is probably the most honest album she has done in her life, because there are songs on it that are probably going to be viewed as explicit by many. There are so many boundaries that limit musicians from exploring certain themes and topics in their music, because they have brands and reputations to uphold, but for Lucky Girl, Sally Boss Madam revealed she did not let that alter her creativity in terms of speaking her mind. “I have so many people looking up to me and my fans are made up of both young and old people, but I acknowledge that you can't make everyone happy, so I let my creativity be my compass when I was making this album.
“You can't live in a prison; you have to be free and I feel the content on this album will speak to who it is suitable for.”
Sally Boss Madam is known for not bombarding her albums with a lot of featured artists, but she shared that some of the artists she worked with on her fourth album include Skrypt, King Elegant and Don Kamati.
“Skrypt I met at the NAMAs; I think he's a great rapper. He is so talented and I really had to get him on a song. I admire Don Kamati's work ethic, and as for King Elegant, he is an explosion of talent, humility and true artistry, and reminds me of myself. Those are some of the artists I featured on this album,” she said.
Set to be released on 30 November, the rollout plan for the album entails a national tour, which she said her team is busy organising. She also plans to tour countries like Ethiopia, Gambia, South Africa, Zimbabwe and Zambia to promote the album. “I will be planning trips to these countries and more because I think we have a good reception to my music in these countries, so I would like to incorporate these countries into our new album launch,” she added.