The Coca-Cola System and Foundation commit approximately USD 17 million

Helping the vulnerable and contributing to the recovery of local economies

26 June 2020 | Business

Phillepus Uusiku

Across Africa and in partnership with NGOs, Coca-Cola in Africa, and its bottling partners the Coca-Cola System and The Coca-Cola Foundation (TCCF), have been deploying a range of resources.

These resources include capabilities, funds and products to support governments, communities and local economies in their urgent efforts to contain the spread and impact of the coronavirus since its outbreak on the continent.

The Coca-Cola System is committing US$13million to support the continent through the various phases of the Covid-19 pandemic.

In addition, The Coca-Cola Foundation (TCCF) has granted just under US$4 million to international and local NGOs, such as the International Federation of the Red Cross and Red Crescent Societies (IFRC) and Amref Health to procure and distribute personal protective equipment (PPEs) and other critical needs for frontline workers.

The Coca-Cola system also donated to National Solidarity Funds in South Africa, Morocco and Djibouti and additional funds were allocated to boost awareness and mobilization to help stem infections in vulnerable communities across several countries.

In addition to suspending all commercial advertising of its brands and deploying its marketing and trade assets, including social media channels, product labels and point-of-sale materials, to amplify Covid-19 messaging.

The Coca-Cola System is providing funding and other forms of support to help bolster the micro, small and medium enterprises in the retail, hospitality and recycling sectors, who have been among the hardest hit businesses across countries.

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