Tafel strengthens national pride

Independence Day has always been deeply entrenched in Namibia. Every year on the 21st of March, Namibia with its 12 ethnic groups, more than 10 major languages and a medley of cultures come together as one to celebrate who we are as a nation.As the most loved beer brand in Namibia, this is the space that Tafel Lager contributes to, national pride. Namibians have an affinity to the brand - it’s the beer that creates a sense of togetherness, nationalism and pride. These national traits speak so well to Namibia’s Independence Day celebrations and Tafel Lager intended to harness this conversation.So, when Tafel Lager asked its advertising and marketing agency, Weathermen & Co. for an Independence Day campaign, they had no idea that Tafel Lager would be the brand that will play a pivotal role in amplifying Independence Day celebrations in Namibia. “For a brand this loved, we had to come up with an idea loved by the country,” read a statement from Weathermen & Co.Tafel Lager believes in the sentiment that there is more that connects us than divides us and this is the foundation of the Beat of Namibia campaign. What better way to honour this unity than by giving it a platform through music - the universal language everyone in the world understands? “We launched one of the biggest collaborative projects ever taken on, on the African continent, using music as the vehicle to bring cultures together and create a sense of patriotism,” read a statement from Tafel Lager.Every single Namibian was invited to help create the Beat of Namibia. The campaign wanted Namibians from all walks of life to be a part of creating this song - from playing drums on an empty paint can, to showing off your secret dance moves. Participants entered by using a first-of its kind entry mechanism, a platform we are all so familiar with – WhatsApp. By connecting on WhatsApp, Tafel Lager was able to engage personally with consumers; find out who they are, their geographical locations and have targeted conversations to prompt more entries. The brand added a humane layer to engage with its consumers and became more than just a beer. Namibians were asked to send in 15-second video clips of their beats, tunes and moves to be featured in the biggest song ever made in this country. The campaign received thousands of entries from all over Namibia. All of the entries created a cultural melting pot that Namibia has to offer. Sam-E Lee Jones, Namibia’s most renowned music producer, was on board to help Tafel Lager create the song. Other contributing artists include Sunny Boy, Treza, Adora, Bertholdt, TheFuturelsGiggz, Kp Illest and Top Cheri. With Sam-E Lee Jones at the helm and the artists bringing their own flair, this beautiful chemistry of co-creation encapsulated the Beat of Namibia.STAFF REPORTER

Tafel strengthens national pride

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Namibian Sun 2026-01-07

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Tafel strengthens national pride

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Namibian Sun 2026-01-07

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